The Challenge
Première Urgence Internationale needs you to own their entire digital presence—from site overhauls to donor campaigns. You'll directly impact fundraising and mission awareness across France for a 340-person humanitarian organization.
Your Mission
Audit current website performance (GA4, Search Console) and define 3-5 priority optimization areas
Map out and execute Q1 digital campaign calendar across email, social, and paid channels
Set up or restructure donor database tracking with proper tagging and segmentation for attribution
Launch baseline reporting dashboard tracking traffic, conversion, and fundraising KPIs
Execute and measure website redesign/refactor; target 20%+ traffic improvement and 15%+ conversion lift
Scale email marketing campaigns with A/B testing; benchmark against nonprofit sector benchmarks
Build repeatable social media content strategy (posting calendar, formats, engagement targets)
Develop and document digital marketing playbook for team; train 2-3 staff on core tools and processes
KPIs You'll Own
Website Traffic & Conversions
Monthly unique visitors, conversion rate to donation/newsletter signup, and trend vs. prior period.
Fundraising Attribution
Revenue sourced from digital channels (email, organic search, paid ads, social); CAC and LTV by channel.
Email Campaign Performance
Open rate, click-through rate, and conversion rate for donor and awareness campaigns.
Social Media Engagement
Follower growth, engagement rate (likes, comments, shares), and reach by platform.
Paid Ad Performance
ROAS, CPC, CTR, and cost-per-acquisition for Google Ads and social paid campaigns.
Tools & Stack
Your Team
Your Manager
Responsable de la Communication et de la Collecte (Communications & Fundraising Lead)
Current Team
Part of 340-person org; embedded in Communications & Fundraising team
Backfill or new capacity
The Package
Salary
€32K-€40K base
Remote
On-site, Asnières-sur-Seine, France
Benefits & Perks
Company Intelligence
Première Urgence Internationale is a 340-person French humanitarian NGO delivering emergency aid and health services globally. They need digital marketing to drive donor acquisition, engagement, and mission awareness across France and support field operations.
Team Size
340
Customers
Individual donors, institutional partners, beneficiaries in humanitarian crisis zones
Culture
Mission-driven, collaborative, impact-focused; non-profit ethos
Is This Role For You?
- You've shipped 2+ years of real digital marketing work—CMS management, email campaigns, paid ads, analytics
- You love data and can articulate 'why' behind every campaign decision using GA4, Search Console, or CRM metrics
- You speak fluent French and English; you can write, present, and communicate across teams with clarity
- You're energized by mission-driven organizations and see the 'why' behind fundraising and donor retention
- You're comfortable wearing multiple hats (design, copywriting, analytics, project management) in a lean team
- You need flexibility or remote work; this is on-site, five days a week in the Paris suburbs
- You're uncomfortable learning on the fly or lack hands-on experience with WordPress, GA4, and email platforms
- You expect a startup-scale salary or equity; NGO budgets are tight and mission matters more than comp
- You're not genuinely interested in humanitarian work or get burned out by slower, process-heavy nonprofits
Interview Process
Initial Screening
Phone/video call with HR or hiring manager; 30 mins on experience, motivation, language fluency
Portfolio & Case Study
Submit 2-3 past digital projects (website redesign, campaign, traffic growth); brief write-up of metrics and approach
Technical Assessment
Live or take-home: design email template, analyze GA4 data snapshot, or propose digital strategy for a mock campaign
Team Interview
Meet Communications & Fundraising lead and 1-2 team members; discuss collaboration, priorities, and day-to-day work
Final Offer Discussion
Compensation, start date, and onboarding plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.