The Challenge
Postman owns the API platform for 45M+ developers and 98% of Fortune 500. You'll build the content-led demand generation engine that turns high-intent audiences into predictable pipeline-scaling what works, killing what doesn't.
Your Mission
Map current content inventory to pipeline impact; identify top 3 underperforming content assets to optimize or retire
Launch one integrated content-led campaign (long-form + landing page + nurture sequence) with clear pipeline attribution
Establish baseline metrics: content-sourced pipeline, cost-per-pipeline-dollar, and content-to-sales conversion rates by channel
Audit and align digital channel mix (SEO, email, paid, organic) to pipeline goals-not vanity metrics
Scale 2-3 high-performing content programs; compound pipeline contribution month-over-month through iteration
Build repeatable content-to-campaign playbook that integrates with ABM and field GTM priorities
Launch account-based content strategy targeting top 50 enterprise accounts with measurable deal acceleration
Achieve 3-5x ROI on content-led digital programs; establish content as reliable pipeline lever vs. brand play
KPIs You'll Own
Content-Sourced Pipeline
Total pipeline value attributed to content-driven touchpoints across PLG and SLG motions.
Cost Per Pipeline Dollar
Total digital/content investment divided by new pipeline created; directional measure of program efficiency.
Content-to-Deal Conversion Rate
Percentage of content engagements that advance to sales conversations and eventually close.
Channel Mix Efficiency
Pipeline contribution by channel (organic search, email, paid, social) as % of total content-driven pipeline.
Average Deal Size from Content Programs
Slice of ACV for deals where content was a primary discovery or engagement touchpoint.
Tools & Stack
Your Team
Your Manager
VP Revenue Marketing or Chief Demand Generation Officer (likely)
Current Team
Likely: 1-2 content strategists, 1-2 digital specialists, shared SEO/paid resource
New role or expanded backfill for demand gen function
The Package
Salary
$160K-$200K base
Equity
Likely equity package (private company, well-funded)
Remote
On-site, San Francisco, CA. No remote flexibility mentioned.
Benefits & Perks
Company Intelligence
Postman is the world's leading API platform used by 45M+ developers and 500K organizations (98% Fortune 500). The company simplifies the API lifecycle and enables teams to build and collaborate on APIs faster. Privately held with backing from Battery Ventures, Coatue, Insight Partners, and others.
Funding
Series E+, backed by Battery Ventures, BOND, Coatue, CRV, Insight Partners, Nexus Venture Partners
Customers
45M+ developers, 500K organizations, 98% of Fortune 500
Culture
Developer-first, API-obsessed, global (SF, Boston, NY, Austin, Tokyo, London, Bangalore). Emphasis on building the 'API-first world.'
Is This Role For You?
- You think in pipeline and revenue impact, not vanity metrics-you'll obsess over attribution and ROI over page views
- You've built content-led demand gen programs that moved deals, not just awareness campaigns
- You're comfortable owning both strategy and execution; you can write brief, move content, and analyze performance
- You thrive in ambiguity and iteration; you'll run small experiments and scale what works with limited resources
- You speak developer and enterprise buyer languages-you understand both PLG and SLG motions
- You're a content volume player-if success for you means 10 blog posts a month vs. 2 pillar assets that drive $2M pipeline, walk
- You need full remote flexibility-this is on-site San Francisco, no hybrid option
- You're not comfortable with attribution and pipeline math-this role requires you to prove your content works in revenue terms
Interview Process
Screening Call
Recruiter qualifies demand gen experience, content-to-pipeline track record, and on-site commitment
Manager Interview
VP Revenue Marketing digs into past campaign ROI, content strategy, and how you've scaled programs
Case Study / Portfolio Review
Walk through 1-2 content-led campaigns you've owned; metrics, iterations, and lessons learned
Stakeholder Rounds
Likely meet with SEO, ABM, or product marketing leads to assess cross-functional collaboration fit
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.