The Challenge
Postman is building a data-driven revenue engine and needs you to architect the analytics function that proves marketing's pipeline impact. You'll own attribution, forecasting, and ABM measurement—turning dashboards into actual budget decisions.
Your Mission
Design and propose unified attribution model spanning paid, organic, ABM, and lifecycle—get buy-in from leadership and RevOps
Audit current tracking integrity across marketing automation and CRM; identify and fix 3+ critical data gaps
Build 2-3 foundational dashboards: campaign ROI, channel mix performance, and ABM account-level engagement
Hire first direct report (Marketing Analyst) and establish team processes, documentation standards, and data governance playbook
Deliver predictive pipeline generation model that informs annual planning and spend scenarios
Enable holistic search performance framework (paid + organic blend) with clear CAC/LTV tradeoffs by channel
Scale ABM reporting to measure deal acceleration impact and identify patterns across high-performing accounts
Establish quarterly cadence: data-driven planning reviews where analytics directly influences budget allocation across campaigns
KPIs You'll Own
Marketing-Sourced & Influenced Pipeline
Dollar value of pipeline attributed to marketing campaigns, ABM, and lifecycle programs—tied to actual sales outcomes.
CAC & LTV by Channel
Cost to acquire and lifetime value per customer, segmented by paid, organic, ABM, and events to optimize spend allocation.
ABM Account Engagement Velocity
Depth of buying group engagement and deal acceleration timeline for target accounts in ABM programs.
Campaign ROI & Efficiency
Revenue impact relative to spend for integrated campaigns, moving beyond MQL metrics to pipeline and revenue contribution.
Forecast Accuracy
Predictive model performance: pipeline generation forecast vs. actual, refined quarterly.
Data Quality Score
Percentage of clean, audit-ready records in marketing automation and CRM systems—foundation for trust in all analytics.
Tools & Stack
Your Team
Your Manager
VP or Chief Revenue Officer (RevOps/Revenue leadership)
Current Team
Reporting structure to be confirmed; partnering with Campaigns, ABM, Digital, Search, Events, Sales Ops, and Finance
2 direct reports: Marketing Analyst (backfill or growth hire)
The Package
Salary
$280K-$300K base
Remote
On-site, San Francisco, CA
Benefits & Perks
Company Intelligence
Postman is a leading API development and testing platform used by millions of developers globally. The company is scaling its revenue marketing function and needs a strategic analytics leader to connect marketing spend directly to pipeline and revenue outcomes.
Is This Role For You?
- You've built or led marketing analytics functions in B2B SaaS and can design attribution models that executives actually trust
- You combine strategic thinking with hands-on technical depth—you SQL, you model, and you own the numbers, not just interpret them
- You're obsessed with connecting marketing activity to revenue outcomes and you get frustrated with vanity metrics
- You thrive in a role where you build scalable frameworks, mentor analysts, and establish governance—not just react to ad-hoc requests
- You want VP-level autonomy and impact: design the measurement strategy, hire your team, and influence C-suite budget decisions
- You prefer a pure analytics IC role—this is hands-on leadership with team building and strategic influence
- You're uncomfortable with on-site work; this role requires close collaboration and is SF-based, not remote
- You haven't worked in B2B revenue marketing or SaaS environments; you'll struggle with ABM, pipeline attribution, and sales/marketing alignment
Interview Process
Recruiter Screen
Background, experience with attribution models, team leadership, and on-site availability
Hiring Manager Conversation
Deep dive on approach to attribution, analytics strategy, and how you've influenced executive decision-making with data
Case Study / Technical Assessment
Walk through a past attribution model or analytics project you've built; discuss tradeoffs, methodology, and business impact
Cross-Functional Panel
Meet with VP of Marketing, Head of RevOps, and VP of Sales to align on strategy and partnership model
Executive Round
Final conversation with CRO or Chief Revenue Officer on long-term vision for analytics and revenue marketing
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.