The Challenge
Populus Financial Group is scaling their digital marketing across a growing brand portfolio and needs someone to build the analytics backbone. You'll own data strategy from the ground up—implementing tracking governance, educating teams on data literacy, and turning raw signals into competitive advantages.
Your Mission
Audit current GA4 and GTM implementation; identify tracking gaps and create a remediation roadmap
Establish KPI framework and data governance standards across marketing, BI, and IT functions
Build 3-5 foundational dashboards in GA4 covering campaign performance, user behavior, and conversion funnels
Conduct first round of analytics training sessions with marketing and cross-functional stakeholders
Full GTM implementation and certification as organization's GTM subject matter expert
Launch Branch.io attribution modeling to optimize multi-touch campaign ROI
Deliver 2-3 strategic optimization recommendations backed by A/B testing results that move primary KPIs
Build analytics center of excellence: repeatable processes, documented standards, and quarterly insights reviews
KPIs You'll Own
Campaign ROAS by Channel
Track return on ad spend across paid digital channels to inform budget allocation decisions.
User Conversion Funnel Completion Rate
Measure drop-off at each step to identify optimization opportunities and personalization targets.
Data Implementation Health Score
Monitor GTM tag accuracy, GA4 event completeness, and tracking compliance across platforms.
Stakeholder Insight Adoption Rate
Track how many recommendations are implemented and the business impact they drive.
Tools & Stack
Your Team
Your Manager
Director of Digital Marketing
Current Team
Broader marketing team, BI and IT functions (cross-functional collaboration model)
New role to build analytics capability
The Package
Salary
$110K-$145K base
Remote
On-site in Irving, TX
Benefits & Perks
Company Intelligence
Populus Financial Group operates a growing portfolio of digital-first financial brands. They're scaling marketing operations and need analytics infrastructure to support data-driven decision-making. This is a greenfield opportunity to shape how the organization thinks about data.
Is This Role For You?
- You've lived in GA4 and GTM—implemented tracking from scratch, debugged tags, certified yourself
- You translate data into strategy, not just dashboards; you ask 'why' before you visualize
- You get energized by teaching others and building processes that stick
- You're comfortable in ambiguity and enjoy owning a function end-to-end
- You want to be hands-off; this requires you to own implementation and ongoing optimization
- You prefer stable tools over emerging tech; this role demands staying ahead of AI and analytics innovation
- You need flexibility; Irving, TX on-site is non-negotiable
Interview Process
Initial Screen
Conversation about your GA4 and GTM background, biggest analytics wins
Technical Deep Dive
Walk through a tracking implementation you've led; discuss data governance approach
Strategic Case Study
Present how you'd approach building analytics strategy for a multi-brand financial services company
Leadership Conversation
Meet with Director of Digital Marketing; discuss vision, team enablement, cross-functional priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.