The Challenge
PopSockets has sold 300M phone grips globally and is expanding into an ecosystem of lifestyle products. You'll be the strategic connector who translates brand positioning and consumer insights into cohesive 360° campaign plans that move the needle across wholesale, ecommerce, social, influencer, and retail.
Your Mission
Audit and document current campaign brief-to-activation process; identify gaps between strategy and execution across channels
Own and sequence the integrated marketing calendar for next 2 seasonal launches with cross-functional buy-in from Product, Wholesale, Ecommerce, and PR
Author 2-3 best-in-class campaign briefs that define consumer insight, brand POV, channel strategy, and creative guardrails for major Q2-Q3 launches
Establish cadence and framework for weekly cross-functional sync to ensure campaign alignment across all go-to-market partners
Launch and measure 3+ fully integrated campaigns (sell-in + sell-through) with documented impact on wholesale velocity and ecommerce conversion
Build replicable playbook for seasonal launch planning that other markets (EU, APAC) can adapt-establishing PopSockets as a model for integrated GTM
Increase cross-functional brief clarity and activation speed by 40% (measured by time from brief approval to channel launch readiness)
Develop and present quarterly brand health + campaign performance dashboard to VP showing both brand metrics (awareness, sentiment) and commercial results (sell-through, AOV)
KPIs You'll Own
Campaign Launch Velocity
Time from brief sign-off to full channel activation (social, influencer, wholesale, retail)-target 2-week window.
Sell-In Momentum
Wholesale order lift during campaign windows vs. baseline-measure retailer engagement and buy-in on campaign positioning.
Sell-Through Performance
Product velocity in retail and DTC channels during campaign periods-track conversion lift and AOV growth.
Cross-Functional Alignment Score
Post-launch survey measuring clarity of brief, ease of execution, and perception of cohesion across channels (target 8/10+).
Brand Awareness & Sentiment
Quarterly tracking of brand health metrics pre/post campaign-awareness lift, purchase intent, brand love.
Tools & Stack
Your Team
Your Manager
VP of Global Brand & Marketing
Current Team
Cross-functional partners across Product, Merchandising, Planning, Wholesale, Ecommerce, PR, Social, Influencer, and Creative
New hire-backfill likely given scope of integrated marketing ownership
The Package
Salary
$130K-$160K base
Remote
On-site (Boulder, CO)
Benefits & Perks
Company Intelligence
PopSockets is a global digital-lifestyle company founded in 2014 that's sold ~300M iconic phone grips in 75 countries. They're now expanding beyond grips into cases, wallets, mounts, batteries, and chargers-with an emphasis on self-expression, joyful design, and ethical supply chain practices. Named one of Fast Company's World's Most Innovative Companies in 2021.
Founded
2014
Customers
Global retail and direct-to-consumer
Culture
Mission-driven, brand-first, creative, focused on authenticity and human connection; emphasis on ethical practices and transparency
Is This Role For You?
- You've led integrated or campaign marketing at a B2C brand with both wholesale and DTC channels (retail, ecommerce, social)
- You're fluent in brand strategy AND commercial realities-you can write compelling briefs and also forecast sell-through impact
- You thrive as a cross-functional connector-comfort owning the connective tissue between product, creative, wholesale, social, and PR teams
- You've built campaign calendars and go-to-market playbooks from scratch and can establish processes that scale
- You're energized by tangible results (sales lift, wholesale velocity, brand awareness)-not just pretty campaigns
- You're a solo brand visionary who doesn't enjoy the messy work of coordinating multiple stakeholders and ensuring execution
- You lack experience with retail/wholesale marketing or B2C product launches-this role requires understanding both channels deeply
- You prefer complete autonomy over collaboration-this is a connector role that lives at the intersection of many functions
Interview Process
Initial screening
Conversation with recruiter or VP of Brand & Marketing about your integrated campaign experience and cross-functional leadership style
Case study / portfolio review
Walk through 2-3 campaigns you've led end-to-end-focus on brief-to-activation, channel coordination, and results (sell-in/sell-through)
Cross-functional panel
Conversations with Product, Wholesale, Ecommerce, and Creative leads to assess fit and collaborative mindset
VP deep dive
Strategic conversation with VP of Brand & Marketing about vision for integrated marketing function and PopSockets' next chapter
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