The Challenge
Ping Identity protects digital identities for 50+ Fortune 100 companies. You'll own how the brand gets discovered across search engines and generative AI platforms-a growing frontier where most B2B tech companies are still figuring it out.
Your Mission
Audit current SEO performance across GA4, GSC, and Conductor; identify top 10 technical SEO quick wins (site speed, indexation, schema gaps)
Establish baseline GEO strategy and audit Ping's visibility in major generative AI platforms (ChatGPT, Perplexity, Claude); map content gaps
Launch 1-2 high-impact technical SEO initiatives (internal linking restructure, schema implementation) with measurable 30-day lift targets
Document and socialize SEO/GEO best practices across Web, Campaigns, and Product Marketing teams; align on quarterly priorities
Deliver 15-20% organic traffic lift through technical SEO and content optimization initiatives tracked in GA4
Scale GEO program: secure visibility in 5+ generative AI platforms with optimized content; measure traffic/lead attribution
Own Conductor platform strategy; build automated reporting dashboards and quarterly competitive benchmarking analysis
Drive 3+ cross-functional campaigns with measurable impact (e.g., solution page redesigns, authority-building content for third-party platforms)
KPIs You'll Own
Organic Traffic Growth
Month-over-month percentage increase in organic sessions tracked in GA4, segmented by device and content type.
Keyword Rankings
Movement of target B2B keywords in top 10/20/50 positions, measured via Conductor or Semrush, weighted by search volume.
GEO Traffic & Attribution
Traffic and qualified lead volume from generative AI platforms; tracked via UTM parameters and third-party integrations.
Technical SEO Score
Site health metrics: Core Web Vitals, crawl errors, indexation rate, internal link structure health via GSC and Conductor.
Authority & Backlink Growth
Domain authority trend and new high-quality backlinks from industry publications, analyst firms, and third-party platforms.
Tools & Stack
Your Team
Your Manager
Senior Manager of SEO & Web Experience
Current Team
Web, Campaigns, and Product & Solution Marketing teams (cross-functional partnership model)
New hire; backfill or expansion role unclear from posting
The Package
Salary
$120K-$150K base
Remote
On-site (Denver, Colorado headquarters)
Benefits & Perks
Company Intelligence
Ping Identity is a cloud identity platform serving 50+ Fortune 100 enterprises. They secure digital experiences across shopping, work, banking, and beyond without friction or fear. Headquartered in Denver with global offices.
Customers
50+ Fortune 100 companies
Culture
Digital freedom, Respect Individuality, celebrate differences, authentic self at work
Is This Role For You?
- You've shipped technical SEO wins (Core Web Vitals improvements, schema rollouts, site restructures) in B2B SaaS/enterprise software
- You're comfortable with imperfect data and moving fast-you can prioritize across 10 competing initiatives using partial information
- You geek out on search trends AND emerging AI platforms; you see GEO as the new frontier, not a side project
- You thrive collaborating cross-functionally; your superpower is translating SEO complexity for non-SEO stakeholders (marketers, product, executives)
- You need remote flexibility; this is on-site in Denver (no hybrid mentioned)
- You're SEO-only and uncomfortable learning/owning new channels; GEO is a core part of the strategy
- You prefer tactical execution over strategy; this role requires proactive prioritization and cross-team alignment
Interview Process
Application & Resume Screen
Verify 3+ years direct SEO + 5+ years digital marketing background; B2B tech experience required
Screening Call
Likely with recruiter or hiring manager; discuss SEO experience, Conductor/Semrush fluency, and GEO awareness
Technical SEO Deep Dive
Likely case study or portfolio review: bring past technical SEO wins (sites, metrics, tools used); expect questions on GA4, GSC, site architecture
Cross-Functional Interviews
Expect conversations with Web, Campaigns, and Product Marketing stakeholders; assess collaboration style and communication clarity
Leadership Interview
Senior Manager of SEO & Web Experience; discuss strategy, prioritization, and vision for SEO/GEO at Ping Identity
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