The Challenge
Ping Identity protects digital identities for 50+ Fortune 100 companies. You'll own how the brand gets discovered across search engines and generative AI platforms—a growing frontier where most B2B tech companies are still figuring it out.
Your Mission
Audit current SEO performance across GA4, GSC, and Conductor; identify top 10 technical SEO quick wins (site speed, indexation, schema gaps)
Establish baseline GEO strategy and audit Ping's visibility in major generative AI platforms (ChatGPT, Perplexity, Claude); map content gaps
Launch 1-2 high-impact technical SEO initiatives (internal linking restructure, schema implementation) with measurable 30-day lift targets
Document and socialize SEO/GEO best practices across Web, Campaigns, and Product Marketing teams; align on quarterly priorities
Deliver 15-20% organic traffic lift through technical SEO and content optimization initiatives tracked in GA4
Scale GEO program: secure visibility in 5+ generative AI platforms with optimized content; measure traffic/lead attribution
Own Conductor platform strategy; build automated reporting dashboards and quarterly competitive benchmarking analysis
Drive 3+ cross-functional campaigns with measurable impact (e.g., solution page redesigns, authority-building content for third-party platforms)
KPIs You'll Own
Organic Traffic Growth
Month-over-month percentage increase in organic sessions tracked in GA4, segmented by device and content type.
Keyword Rankings
Movement of target B2B keywords in top 10/20/50 positions, measured via Conductor or Semrush, weighted by search volume.
GEO Traffic & Attribution
Traffic and qualified lead volume from generative AI platforms; tracked via UTM parameters and third-party integrations.
Technical SEO Score
Site health metrics: Core Web Vitals, crawl errors, indexation rate, internal link structure health via GSC and Conductor.
Authority & Backlink Growth
Domain authority trend and new high-quality backlinks from industry publications, analyst firms, and third-party platforms.
Tools & Stack
Your Team
Your Manager
Senior Manager of SEO & Web Experience
Current Team
Web, Campaigns, and Product & Solution Marketing teams (cross-functional partnership model)
New hire; backfill or expansion role unclear from posting
The Package
Salary
$120K-$150K base
Remote
On-site (Denver, Colorado headquarters)
Benefits & Perks
Company Intelligence
Ping Identity is a cloud identity platform serving 50+ Fortune 100 enterprises. They secure digital experiences across shopping, work, banking, and beyond without friction or fear. Headquartered in Denver with global offices.
Customers
50+ Fortune 100 companies
Culture
Digital freedom, Respect Individuality, celebrate differences, authentic self at work
Is This Role For You?
- You've shipped technical SEO wins (Core Web Vitals improvements, schema rollouts, site restructures) in B2B SaaS/enterprise software
- You're comfortable with imperfect data and moving fast—you can prioritize across 10 competing initiatives using partial information
- You geek out on search trends AND emerging AI platforms; you see GEO as the new frontier, not a side project
- You thrive collaborating cross-functionally; your superpower is translating SEO complexity for non-SEO stakeholders (marketers, product, executives)
- You need remote flexibility; this is on-site in Denver (no hybrid mentioned)
- You're SEO-only and uncomfortable learning/owning new channels; GEO is a core part of the strategy
- You prefer tactical execution over strategy; this role requires proactive prioritization and cross-team alignment
Interview Process
Application & Resume Screen
Verify 3+ years direct SEO + 5+ years digital marketing background; B2B tech experience required
Screening Call
Likely with recruiter or hiring manager; discuss SEO experience, Conductor/Semrush fluency, and GEO awareness
Technical SEO Deep Dive
Likely case study or portfolio review: bring past technical SEO wins (sites, metrics, tools used); expect questions on GA4, GSC, site architecture
Cross-Functional Interviews
Expect conversations with Web, Campaigns, and Product Marketing stakeholders; assess collaboration style and communication clarity
Leadership Interview
Senior Manager of SEO & Web Experience; discuss strategy, prioritization, and vision for SEO/GEO at Ping Identity
Interested in this role?
Apply now and hear back within days, not weeks.
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