The Challenge
Persat is a cloud software company helping SMEs transform digitally, and they're at a critical growth inflection point. You'll own the full funnel from lead to activation, designing experiments that directly impact revenue while working closely with a lean, collaborative team.
Your Mission
Map and audit the complete lead-to-customer funnel; identify top 3 friction points blocking conversions
Design and launch 2-3 A/B tests on highest-impact channels (paid/SEO); establish testing cadence
Build weekly growth reporting dashboard tracking CAC, conversion rates, and pipeline velocity
Run initial outbound optimization experiments; measure response rates and meeting-to-demo conversion
Achieve 15-20% improvement in primary funnel metric (demo booking rate or demo-to-trial conversion)
Scale winning channel or campaign; document playbook and hand off to execution team
Establish predictive pipeline model; forecast monthly revenue with 85%+ accuracy
Lead cross-functional growth review cadence with marketing, sales, and product; drive data-informed prioritization
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track total acquisition spend per paying customer to optimize channel efficiency and budget allocation.
Conversion Rate by Stage
Measure lead-to-demo, demo-to-trial, and trial-to-paid conversion rates to pinpoint funnel bottlenecks.
MQL-to-SQL Conversion
Monitor marketing qualified leads that become sales qualified leads; assess lead quality and sales readiness.
Channel ROI
Calculate revenue generated per dollar spent on paid, SEO, and outbound channels to guide spend reallocation.
Time-to-Demo & Sales Cycle Length
Track velocity from first touch to demo and demo to close; identify delays in handoff processes.
Tools & Stack
Your Team
Your Manager
Not specified; likely CMO or VP Growth
Current Team
Small, close-knit team; marketing and sales interaction constant
New role; backfill or expansion not specified
The Package
Salary
$50K-$65K ARS annually
Remote
On-site in Buenos Aires
Benefits & Perks
Company Intelligence
Persat is a SaaS company providing cloud-based resource management solutions for SMEs in Argentina. They focus on mobile asset management, digital transformation, and helping small businesses operate more efficiently in a rapidly changing market.
Customers
SMEs (pymes) across Argentina
Culture
Collaborative, flat hierarchy, dynamic, flexible, values team growth and individual potential
Is This Role For You?
- You thrive in scrappy, fast-moving environments where you wear multiple hats and don't need perfect data to move forward
- You've run experiments in B2B SaaS or B2C and have concrete wins you can point to (e.g., 'increased demo bookings by 30% via email optimization')
- You're comfortable with ambiguity and changing priorities; you solve problems with curiosity, not process
- You're energized by direct business impact; metrics and revenue matter to you personally
- You want exposure to the full P&L; you want to understand how growth drives the business
- You need a rigid structure, clear career path, or strong mentorship; this is a lean team figuring it out together
- You're primarily a theorist; you need to see ideas executed and learn from real-world feedback loops
- You require remote flexibility or significant travel; this is on-site in Buenos Aires, full-time
- You expect high salary, equity, or venture-style perks; this is early-stage SaaS with modest compensation
Interview Process
Initial screening
Confirm growth experience, B2B/SaaS background, and comfort with on-site work in Buenos Aires
Growth case study or portfolio review
Walk through past experiments, metrics, and impact; show a specific growth win from your track record
Hiring manager conversation
Discuss Persat's current funnel, growth challenges, and your approach to identifying opportunities
Team conversation or trial project
Likely interaction with marketing/sales or a small analytical task to assess fit and execution style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.