The Challenge
Penumbra is a medical device innovator scaling their digital presence to drive qualified leads and brand visibility. You'll own end-to-end campaign execution across paid, programmatic, and email channels-with real budget responsibility and measurable growth targets.
Your Mission
Audit and optimize all active paid media campaigns (LinkedIn, Meta, PulsePoint) to establish baseline performance metrics and identify quick wins
Build and launch 2-3 landing pages with A/B testing framework to support priority campaign initiatives
Establish consistent weekly/monthly reporting cadence across all digital channels using Google Analytics and platform dashboards
Map cross-functional workflows with product marketing, design, and sales to clarify campaign approval and execution processes
Launch and optimize programmatic ABM strategy via PulsePoint targeting high-value accounts with documented lift metrics
Execute 4+ integrated campaigns across email (Marketo), paid media, and web with coordinated messaging and conversion tracking
Improve campaign conversion rate by 15-20% through systematic landing page optimization and audience segmentation
Reduce paid media cost-per-lead by 10-15% through channel performance analysis and budget reallocation
KPIs You'll Own
Cost Per Lead (CPL)
Track and optimize paid media efficiency across all channels to hit monthly/quarterly targets.
Campaign Conversion Rate
Measure landing page and post-click conversion performance to identify winning creative and messaging.
Return on Ad Spend (ROAS)
Monitor revenue impact of paid campaigns relative to media spend across programmatic, social, and display.
Email Engagement Rate
Track open, click, and conversion metrics from Marketo automation workflows to optimize segmentation and timing.
Channel Attribution
Document which channels drive highest-quality leads and pipeline contribution for budget allocation decisions.
Tools & Stack
Your Team
Your Manager
Not specified-likely VP/Director of Marketing
Current Team
Cross-functional marketing, product, design, and sales teams
New role or backfill-not explicitly stated
The Package
Salary
$95K-$130K base
Remote
On-site, Alameda, CA
Benefits & Perks
Company Intelligence
Penumbra is a medical device company operating in a regulated, high-stakes industry. They're investing in digital marketing to drive B2B lead generation and brand visibility across multiple channels.
Culture
Quality-focused, compliance-driven, collaborative cross-functional teams
Is This Role For You?
- You've run paid media campaigns at scale and understand channel-level budgeting, targeting, and optimization
- You're comfortable in regulated industries and understand compliance/QMS requirements
- You're analytical-you live in Google Analytics, love A/B testing, and translate data into action
- You thrive juggling multiple campaigns simultaneously and adapting to shifting priorities
- You want hands-on campaign execution, not just strategy-you'll build landing pages and manage ad trafficking
- You need remote flexibility-this is 100% on-site in Alameda
- You're looking for a pure strategy role; this is heavily execution-focused
- You don't have 3+ years of proven digital marketing experience managing paid media and campaigns
Interview Process
Screening call
Confirm background in paid media, ABM, and campaign execution
Portfolio review
Walk through 2-3 campaigns you've managed-focus on strategy, execution, and results
Marketing case study
Likely scenario-based problem: optimize an underperforming paid campaign or design a new ABM strategy
Cross-functional panel
Meet with marketing, product, and possibly sales stakeholders to assess collaboration style
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.