The Challenge
Palo Alto Networks is the cybersecurity partner of choice globally—now they need a regional CMO for France and Southern EMEA who can translate global momentum into localized growth. You'll shape marketing strategy, lead a team of 5+, and own the region's revenue impact alongside sales leadership.
Your Mission
Audit current regional marketing performance, competitive positioning, and sales alignment gaps; present findings and 12-month strategy to VP EMEA Marketing
Build trust with sales leadership and key stakeholders across France and SEUR; establish weekly cadence, define shared KPIs, and map segment-specific opportunities
Draft integrated marketing plan for top 2-3 priority segments with budget allocation, campaign calendar, and success metrics
Assess team capabilities, gaps, and development needs; define hiring priorities and begin recruitment for critical roles
Launch 3+ integrated campaigns across priority segments; track pipeline contribution, CAC, and revenue influence vs. global benchmarks
Grow regional marketing team to full capacity (5+ professionals); establish repeatable processes for campaign execution and reporting
Build marketing-sales playbook for France and SEUR including messaging frameworks, account-based marketing programs, and lead scoring models
Establish regional marketing dashboard tracking brand awareness, demand generation, market share, and ROI; present monthly to leadership
KPIs You'll Own
Pipeline Influence / Revenue Attribution
Track marketing-influenced pipeline and closed revenue by campaign, segment, and channel to prove marketing's impact on sales.
Brand Awareness & Market Share
Measure aided/unaided brand awareness, win rates vs. competitors, and regional market penetration trends quarterly.
Campaign ROI & Cost Per Lead
Monitor blended CPL, conversion rates, and campaign ROI across digital, event, and traditional channels; optimize budget allocation accordingly.
Sales Engagement & Win Rate Lift
Track marketing-qualified lead volume, sales team engagement with campaigns, and win rate impact of marketing initiatives.
Team Performance & Capability
Measure team retention, project delivery speed, campaign launch cadence, and individual skill development through regular feedback.
Tools & Stack
Your Team
Your Manager
VP of EMEA Marketing
Current Team
5+ marketing professionals reporting to you (team composition details not provided)
New role—building the team from ground up in France & Southern EMEA
The Package
Salary
$180K-$220K base
Remote
On-site full-time in Boulogne-Billancourt, Île-de-France, France; flexibility when needed
Benefits & Perks
Company Intelligence
Palo Alto Networks is a global cybersecurity leader protecting digital infrastructure. The company operates at the intersection of innovation and impact, weaving AI into everything it does and emphasizing values of Disruption, Collaboration, Execution, Integrity, and Inclusion.
Culture
Collaboration-first, in-person biased, voice and ideas welcomed, AI-augmented, problem-solving focused
Is This Role For You?
- You've led regional or segment marketing teams and love owning revenue outcomes, not just campaigns
- You speak French or have deep EMEA experience; you understand regional nuances and can adapt global playbooks
- You're a business partner to sales—you speak pipeline, win rates, and segment economics, not just impressions
- You're comfortable building something from the ground up; the role is CMO-level, not execution-only
- You thrive in fast-paced B2B SaaS/cybersecurity environments where data-driven decisions and agility matter
- You want a remote or hybrid setup; this role is on-site full-time in Paris
- You lack experience leading marketing teams or regional P&L accountability
- You're uncomfortable with sales alignment and revenue-focused metrics; this isn't a brand-only role
- You don't speak French or lack EMEA/France market knowledge; localization is critical
Interview Process
Initial Screen
Recruiter call on background, motivation, EMEA/France experience, and team leadership track record (30 min)
Hiring Manager Deep Dive
VP EMEA Marketing explores regional strategy, sales partnership approach, budget management, and leadership philosophy (60 min)
Business Case / Strategy Presentation
Develop 90-day plan for France & Southern EMEA marketing; present to VP and cross-functional stakeholders
Team & Culture Fit
Round-table with peer marketing leaders and sales director; assess collaboration style and cultural alignment
Executive Leadership
Brief conversation with regional or global leadership to confirm strategic fit and vision alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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