The Challenge
Oumi is building the open-source AI platform for the next generation of ML practitioners. As Head of Growth, you'll architect a dual-motion playbook that converts open-source developers into power users while simultaneously scaling enterprise AI adoption—from zero to predictable growth.
Your Mission
Map current user funnel across open-source and early enterprise segments; identify top 3 conversion bottlenecks and 30-day fixes
Define ICP, buyer personas, and use cases for both PLS (developer) and enterprise (CTO/VP Eng) motions with input from sales/product
Launch one high-impact activation experiment (onboarding flow, in-product value prop, or early enterprise outbound campaign)
Establish weekly growth metrics dashboard tracking acquisition, activation, retention, and expansion across both motions
Scale PLS motion: hit 40%+ month-over-month activation rate and 25%+ self-serve conversion from free tier to paid
Build and launch enterprise sales motion: close 5-8 enterprise pilots/POCs with clear expansion metrics and playbook documentation
Develop open-source-to-enterprise conversion strategy; measure 15%+ of open-source active users in sales funnel
Establish repeatable unit economics for both motions; target CAC payback <12 months for enterprise, <3 months for PLS
KPIs You'll Own
Product-Led Conversion Rate
% of free users converting to paid in self-serve motion; target 3-7% depending on cohort.
Enterprise ACV & Sales Cycle
Average contract value and days from first touch to close; establish baseline and drive toward 45-60 day close.
Monthly Recurring Revenue (MRR) Growth
Combined growth rate across PLS and enterprise; target 10-15% MoM in early stage.
Open-Source to Enterprise Pipeline Conversion
% of OSS users/contributors entering enterprise sales pipeline; establish baseline then optimize.
Logo Retention & Net Revenue Retention (NRR)
Enterprise logo churn and expansion revenue; target <5% churn, >110% NRR by month 6.
Tools & Stack
Your Team
Your Manager
Founding team / CEO
Current Team
Likely embedded product, marketing, and early sales resources; exact composition TBD
New role—building growth function from ground up
The Package
Salary
$200K-$280K base
Variable
10-20% performance bonus likely
Equity
0.25%-1% equity package typical for VP-level growth in Series A+ AI startups
Remote
On-site, New York, NY. Full-time.
Benefits & Perks
Company Intelligence
Oumi is an open-source AI platform enabling organizations to build custom AI models in hours, not months. Founded on belief that frontier AI should be developed openly and collectively, Oumi combines research-driven innovation with community-powered collaboration to democratize AI adoption.
Funding
Series A or beyond (inferred from hiring for VP-level role)
Customers
Open-source developers, academic collaborators, enterprise organizations
Culture
Research-driven, open collaboration, accessibility-focused, developer-centric
Is This Role For You?
- You've led growth at a 0-to-1 or seed-to-Series A startup and thrived in undefined, fast-moving environments
- You fluently speak both product-led growth (activation, retention, virality) and enterprise sales (ICP, AE management, deal cycles)
- You're obsessed with metrics, experimentation, and building scalable playbooks—not vanity metrics
- You understand developer communities and open-source ecosystems; bonus if you've converted OSS users into paying customers
- You can think strategically about AI adoption barriers and translate technical capabilities into buyer value props
- You need a fully staffed team day one—this is scrappy, hands-on execution with a small crew
- You're uncomfortable with ambiguity; Oumi is pre-PMF in many segments and requires testing, pivoting, and ruthless prioritization
- You view growth as a pure demand-gen/marketing function; this role requires product sense and close partnership with engineering
- You haven't demonstrated clear ownership of metrics-driven growth; case studies and data matter more than titles
Interview Process
Recruiter Screen
Background, growth philosophy, and interest in open-source AI space (15 min)
Founder/CEO Conversation
Deep dive on Oumi's vision, product, and market; your growth thesis for dual-motion model (45 min)
Strategy Case Study
Provide Oumi's current user funnel (limited data); design 90-day growth plan across PLS and enterprise motions (async take-home)
GTM Lead Interview
Collaboration, sales enablement, and how you'd partner with product/marketing; tactical execution examples (30 min)
Final Round with Exec Team
Company fit, leadership philosophy, and compensation alignment (30 min)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.