The Challenge
A heritage French knitwear house is accelerating its digital transformation and making e-commerce the engine for international growth. You'll own the acquisition strategy from scratch, building the playbook for a luxury brand entering competitive digital markets.
Your Mission
Audit current acquisition channels and establish baseline KPIs (CAC, ROAS, traffic by source) across paid and organic
Build and lock the annual media plan with budget allocation across channels (paid search, social, display, affiliates)
Launch performance dashboards with reliable tracking and attribution across all touchpoints
Identify and test 2-3 new acquisition channels aligned with luxury positioning and international expansion
Grow qualified e-commerce traffic 30%+ YoY while maintaining target ROAS and CAC thresholds
Establish test-and-learn cadence: run minimum 8 channel/audience experiments with documented wins
Build relationships with 3-5 key external partners (media agencies, tech platforms) and optimize performance collaboratively
Present growth roadmap for Year 2 with clear prioritization of markets and channels based on performance data
KPIs You'll Own
ROAS (Return on Ad Spend)
Track profitability of paid acquisition across all channels against target threshold
CAC (Customer Acquisition Cost)
Monitor cost per new customer by channel and optimize allocation to lowest-cost, highest-quality sources
Traffic Growth Rate
Measure month-over-month and YoY growth in qualified sessions across owned channels
Conversion Rate by Channel
Identify which acquisition sources drive the highest-quality traffic through to purchase
Attribution Accuracy
Ensure tracking reliability across touchpoints to inform budget arbitrage decisions
Tools & Stack
Your Team
Your Manager
E-commerce Director
Current Team
You're building this function; likely partnership with external agencies and internal e-commerce team
New role - acquisition leader position being created to scale e-commerce
The Package
Salary
€55K-€75K base
Remote
On-site only in Paris; exceptions very rare
Benefits & Perks
Company Intelligence
French heritage knitwear house renowned for exceptional fine knit craftsmanship. Collections manufactured in family-owned workshops across France and Italy. Now scaling e-commerce to drive international growth and digital transformation.
Culture
Family-owned, artisanal focus, premium positioning, entrepreneurial spirit
Is This Role For You?
- You have 5+ years acquiring customers in e-commerce (retail, luxury, or fashion) at scale
- You've managed both paid channels and organic growth with deep analytics chops
- You speak fluent English and can operate independently with strategic oversight
- You thrive building dashboards, running experiments, and optimizing funnels with data as your north star
- You need remote flexibility—this is on-site Paris only with rare exceptions
- You're more comfortable in agency-side execution than owning P&L and long-term strategy
- You lack hands-on e-commerce acquisition experience or haven't managed paid media budgets directly
- You prefer brand-first marketing over performance-driven test-and-learn rigor
Interview Process
Initial conversation
Recruiter screens for e-commerce background, luxury/fashion experience, and English fluency
Strategic case study
Walk through a past acquisition campaign: how you'd approach audit, testing, and scaling for a luxury brand entering new markets
Conversation with E-commerce Director
Deep dive on vision for e-commerce growth, how you'd build the acquisition function, and partnership with external teams
Final meeting
Likely with senior leadership to confirm cultural fit and entrepreneurial mindset for scaling
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.