The Challenge
OMP is transforming supply chain optimization for Fortune 500s. You'll own their digital marketing engine-turning complex software capabilities into campaigns that drive enterprise leads and industry-wide brand authority.
Your Mission
Audit and optimize existing LinkedIn and Google ad campaigns; establish baseline CTR, conversion rates, and cost-per-lead across channels
Launch 2-3 targeted email nurture sequences for key industries (chemicals, metals, logistics) with defined open/click benchmarks
Conduct website lead flow analysis; identify and prioritize 3 UX improvements to boost conversion
Map stakeholder approval workflows across US and EMEA teams; document process and reduce approval cycle time by 20%
Deliver 3+ industry-specific campaign launches (LinkedIn, email, web) each generating 150+ qualified leads per campaign
Increase website organic traffic by 30% and improve lead quality score by implementing AI-assisted content and SEO optimizations
Establish monthly marketing effectiveness dashboard tracking CAC, LTV, email metrics, and attribution across all channels
Build and mentor junior marketer or coordinate external agency; document playbooks for campaign creation and execution
KPIs You'll Own
Cost Per Lead (CPL)
Track paid campaign efficiency across LinkedIn and Google Ads to ensure spend optimization.
Email Open & Click-Through Rate (CTR)
Target 25%+ open rate and 4%+ CTR on B2B nurture campaigns within target industries.
Website Conversion Rate
Monitor lead submissions and demo requests; aim for 3-5% conversion on high-intent traffic.
Campaign ROI
Measure revenue influenced by each digital initiative; target 3:1 or better return on marketing spend.
Lead Quality Score
Work with sales to grade inbound leads; improve quality-to-quantity ratio monthly.
Tools & Stack
Your Team
Your Manager
Not specified-likely VP Marketing or CMO
Current Team
Part of Marketing & Communications team; collaboration with US and EMEA marketing members, events, content, product, and SMEs
New role or backfill unknown
The Package
Salary
$95K-$130K base
Remote
On-site, Atlanta, GA-FULL_TIME
Benefits & Perks
Company Intelligence
OMP is a supply chain optimization platform used by world-leading companies. They combine smart software and services to solve complex logistics and procurement challenges at enterprise scale.
Customers
Fortune 500 enterprises across chemicals, metals, and logistics
Culture
Innovation-driven, human-centered collaboration across global teams; emphasis on smart solutions and cross-functional partnership
Is This Role For You?
- You have 5+ years owning B2B digital campaigns for SaaS or enterprise software (supply chain experience is a plus)
- You live and breathe data-you set benchmarks, iterate, and prove ROI on every campaign dollar
- You thrive coordinating across messy stakeholder landscapes (SMEs, product, sales, execs, global teams)
- You're comfortable with AI tools but refuse to let them replace human judgment or brand voice
- You prefer tactical execution over strategy and analytics-this role requires both
- You're uncomfortable with on-site work in Atlanta; this is explicitly FULL on-site
- You lack hands-on experience managing paid campaigns (LinkedIn, Google Ads) and email marketing at scale
Interview Process
Initial screening
Likely HR/recruiter call to confirm seniority, on-site availability, and B2B SaaS background
Hiring manager conversation
Discuss campaign examples, metrics you've driven, and your approach to global stakeholder management
Practical case study or portfolio review
Walk through a past campaign-strategy, execution, results, learnings
Cross-functional interviews
Likely conversations with product, sales, or leadership to assess collaboration ability
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.