The Challenge
Omnicom's massive healthcare client needs someone to architect their measurement strategy across all channels. You'll own the analytics POC role, translating complex data into boardroom-ready insights while scaling attribution and optimization frameworks.
Your Mission
Build and validate a client-specific measurement plan covering all paid, owned, and earned channels
Establish weekly/monthly reporting cadence and dashboard infrastructure in Tableau (or equivalent)
Map current measurement gaps and document emerging methodologies (cross-channel attribution, digital optimization) relevant to healthcare vertical
Onboard junior analysts on narrative frameworks for translating data into actionable recommendations
Implement advanced attribution model across 3+ major media channels with clear POV on channel effectiveness
Deliver quarterly strategic business reviews with proactive recommendations that shift media spend or creative approach
Establish syndicated data integration (Nielsen, IRI, or industry equivalent) to contextualize first-party campaign data
Develop 2-3 case studies demonstrating impact of data-driven optimization on client KPIs (conversion, ROAS, market share)
KPIs You'll Own
Attribution Model Accuracy
Validation of cross-channel attribution model against incrementality tests and client-side conversion data.
Dashboard Adoption Rate
Percentage of client stakeholders actively using measurement dashboards for weekly decision-making.
Time-to-Insight
Days from campaign data availability to actionable recommendation delivery to client leadership.
Media Efficiency Lift
Quarter-over-quarter improvement in ROAS, CPA, or media mix ROI driven by analytics recommendations.
Client Satisfaction
Net Promoter Score or quarterly business review feedback from healthcare client stakeholders.
Tools & Stack
Your Team
Your Manager
Client Service Lead or Account Director (not specified)
Current Team
Junior analysts, media strategists, and account management (team size not specified)
New role-backfill or growth not stated, but sounds like expansion of analytics capability for major healthcare client
The Package
Salary
$130K-$160K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Omnicom is one of the world's largest advertising and marketing services holding companies, serving major brands across healthcare, CPG, financial services, and more. They operate through subsidiary agencies and offer end-to-end services from strategy and creative to media buying and analytics.
Customers
Large healthcare client (specific name redacted)
Is This Role For You?
- You've built measurement frameworks or attribution models and can explain *why* they matter to non-technical stakeholders
- You're fluent in at least one analytics tool (Tableau, Looker, Power BI) and one programming language (Python, R, SQL) and want to deepen both
- You thrive in agency environments where client relationships are everything-you want to own the analytics POC role and drive strategy, not just build dashboards
- You're interested in healthcare marketing complexity: compliance, multi-stakeholder buy-in, syndicated data, and channel-agnostic measurement
- You need remote flexibility or don't want to be in NYC full-time-this is strict on-site
- You've never worked with clients directly or prefer solo analytics work over presenting to C-suite stakeholders
- You want to focus purely on technical depth (data engineering, ML models) rather than business storytelling and strategy
Interview Process
Recruiter Screen
Confirm analytics tool experience, healthcare/agency background, and comfort with client-facing work.
Hiring Manager Call
Walk through a past measurement project-how you designed it, what went wrong, and how you communicated findings.
Case Study / Test
Likely a take-home: given raw campaign data (impressions, clicks, conversions across channels), build a simple attribution model and recommend media shift.
Panel Interview
Meet client service lead, media strategist, and junior analysts. Assess collaboration style and ability to mentor.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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