The Challenge
Hearts & Science (Omnicom) is the Cannes Lions 2024 Media Network of the Year—you'll lead marketing science initiatives for a global powerhouse that pairs boutique agency speed with enterprise-scale capabilities. This role puts you at the intersection of data, strategy, and client impact across one of the world's largest media networks.
Your Mission
Onboard 2-3 key client accounts and develop deep strategic understanding of their competitive position and marketing goals
Build measurement frameworks and analytics roadmaps that translate client KPIs into actionable scientific models
Establish internal relationships with Planning and Investment teams to align analytics delivery with media planning cycles
Deliver 4-6 client presentations with clear, data-driven insights and narrative recommendations
Design and execute 3+ incremental media tests that quantify ROI and inform budget optimization decisions
Develop proprietary audience segmentation models for 2+ major clients using advanced analytics techniques
Lead annual budget-setting and media plan optimization processes, demonstrating 10-15% efficiency gains through data
Mentor 1-2 junior analysts and document processes to scale marketing science delivery across the Mexico City office
KPIs You'll Own
Client Insight Delivery Rate
Number of actionable, strategic narratives delivered monthly tied to business outcomes.
Incremental Media Impact
Measured ROI improvement from designed tests vs. baseline spend, tracked quarterly.
Client Satisfaction & Retention
NPS/CSAT scores from analytics deliverables and repeat project volume YoY.
Process Optimization Wins
Cost or time savings identified and implemented in analytics workflows.
Tools & Stack
Your Team
Your Manager
Marketing Science Lead or Planning Director (reporting structure not specified)
Current Team
Cross-functional team with Planning and Investment colleagues; likely 2-4 junior analysts or researchers
New manager role to build marketing science capability for Mexico City office
The Package
Salary
$85K-$120K base
Remote
On-site, Mexico City
Benefits & Perks
Company Intelligence
Hearts & Science (part of Omnicom Media Group) is a global marketing agency operating in 43 offices with 12,000+ employees across 100+ countries. They won Cannes Lions 2024 Media Network of the Year and are recognized as RECMA's Best-Performing Media Network, combining innovation, creativity, empathy, and data-driven decision-making to help clients move faster and reach further.
Team Size
12000
Customers
Global enterprise brands across multiple sectors
Culture
People-obsessed, outcomes-focused, evidence-driven, empathy-led decision making
Is This Role For You?
- You've managed analytics or insights teams in media, advertising, or marketing agencies and know how to translate data into client-winning strategy
- You're fluent in audience segmentation, media measurement, ROI modeling, and incrementality testing—and can explain it to non-technical stakeholders
- You thrive in fast-paced, cross-functional environments where Planning, Investment, and Science teams need to move in sync
- You're based in Mexico City or willing to relocate for an on-site role with a globally respected agency
- You need flexibility or remote work—this is strict on-site in Mexico City
- You're looking to be an individual contributor analyst; this is a management role requiring people leadership and client-facing presence
- You lack hands-on experience with marketing analytics, measurement, and ROI modeling
Interview Process
Recruiter Screen
Background on marketing science experience, analytics tools, and Mexico City relocation feasibility
Hiring Manager Conversation
Deep dive on client-facing analytics, measurement framework design, and cross-functional leadership approach
Case Study / Presentation
Present an analytics challenge or insight project you've led; explain how you'd structure a measurement plan for a media client
Team Panel
Meet with Planning, Investment, and/or current Marketing Science team members to assess collaboration fit
Final Decision
Offer discussion and onboarding planning
Interested in this role?
Apply now and hear back within days, not weeks.
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