The Challenge
OMD is the world's largest media network (Cannes Lions 2024 winner) that moves at speed with data-driven decisions. You'll transform raw data into insights that prove advertising actually works—and help shape strategy across their global client roster.
Your Mission
Master OMD's data stack, measurement frameworks, and existing reporting infrastructure across 2-3 major client accounts
Own end-to-end campaign reporting for at least one assigned client, delivering weekly/monthly dashboards in Tableau or Looker
Identify and document 3-5 automation opportunities to reduce manual reporting work and free up team capacity
Establish yourself as the go-to person for audience analysis questions, pulling insights from behavioral and syndicated data sources
Lead measurement strategy design for a new client campaign, including KPI frameworks and benchmarking plans from scratch
Build 4+ interactive dashboards that clients actively use for optimization decisions; track adoption and impact
Develop statistical rigor in your analyses—move beyond descriptive stats to testing hypotheses with confidence intervals and significance testing
Present quarterly insights to client leadership; demonstrate how your analysis directly influenced budget reallocation or channel strategy
KPIs You'll Own
Campaign reporting velocity
Time from data availability to actionable report delivery; track reduction in manual turnaround.
Dashboard adoption rate
Percentage of assigned client stakeholders actively using your dashboards weekly for decision-making.
Insight-to-action conversion
Number of your analyses that directly led to measurable changes in campaign strategy or budget allocation.
Data quality score
QA pass rate on reports and underlying data processes; target 98%+ accuracy on all deliverables.
Tools & Stack
Your Team
Your Manager
Not specified; likely Analytics/Marketing Science Lead
Current Team
Not specified; cross-functional with planning, investment, and technology teams
New role or backfill unknown; part of growing marketing science capability
The Package
Salary
$65K-$85K MXN annually (estimated ~USD $3.8K-$5K/month base equivalent)
Remote
On-site in Mexico City
Benefits & Perks
Company Intelligence
OMD is the world's largest media network with 12,000+ employees across 100+ countries. Named Cannes Lions 2024 Media Network of the Year and RECMA's Best-Performing Media Network Globally, they combine data, creativity, and empathy to drive measurable outcomes for clients.
Team Size
12000
Customers
Enterprise/Fortune 500 brands across multiple verticals
Culture
People-obsessed, outcomes-focused, evidence-driven; emphasis on empathy, speed, and smarter risk-taking.
Is This Role For You?
- You're obsessed with turning data into stories that explain *why* campaigns work (or don't); dashboards are your canvas
- You have hands-on experience with behavioral data sources, syndicated research, or media KPIs—not just theory
- You're fluent in Excel and at least one visualization tool (Tableau/Looker/QlikView); SQL/Python is a bonus, not required yet
- You think like an analyst but communicate like a marketer—you can translate complex findings into client-ready insights
- You're an engineer looking for a coding role; this is analytics-first with some technical automation, not software development
- You need remote flexibility; this is on-site in Mexico City with no hybrid option mentioned
- You get bored with measurement and reporting; the day-to-day is dashboards, KPI tracking, and campaign analysis, not strategy consulting
Interview Process
Initial screening
Conversation about your analytics background, tool experience, and comfort with media/advertising data
Technical assessment
Live Excel exercise or case study analyzing sample campaign data; build a quick chart or pivot table to show your thinking
Team interview
Meet with marketing science lead and cross-functional partners (planning, tech); discuss collaboration style and past projects
Client/stakeholder fit conversation
Potential conversation about how you'd communicate findings and handle client feedback loops
Interested in this role?
Apply now and hear back within days, not weeks.
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