Marketing Strategy & Operations Manager, APAC

WHO WE ARE

Notion is the collaborative AI workspace where teams and agents think together https://www.youtube.com/watch?v=vkpYpWfEK5s. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work feels faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion.

Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, humanity, and building things that last, not just shipping the next feature, but setting a standard for how modern teams (with humans and agents working together) think and execute.

ABOUT THE ROLE

We’re looking for a Marketing Strategy & Operations Manager based in Sydney, Australia. This person will be the operational backbone of how APAC Marketing builds, launches, and measures campaigns, and how leads/accounts are routed, and managed. You'll own the end-to-end of campaign services across templates, QA, deliverability, and execution. You’ll also be on point to monitor, debug and manage any MQL/MQA issues (from creation to handoff to Sales) as they arise. You'll work across many teams across multiple countries (Australia, Singapore, Japan, and South Korea), partnering closely with APAC Marketing, SDR leadership, Sales, and our agency partners to build scalable processes and tooling that increase pipeline throughput and campaign quality. If you thrive on building systems that bring order to complexity and love bridging the gap between Marketing and Sales, this role is for you.

WHAT YOU'LL ACHIEVE

Campaign Operations

• Establish and maintain campaign templates, standardized QA processes, and reusable campaign architecture in Marketo, customer.io http://customer.io and SFDC.

• Own the Campaign object in SFDC, including campaign member status designations, naming conventions, and data hygiene standards.

• Build, test, and launch campaigns end-to-end in marketing platforms and SFDC, while continuously optimizing processes and standards for speed and quality.

• Manage email deliverability, sender reputation, compliance, privacy regulations, and opt-out requirements, with a focus on growing the APAC marketable database.

Lead Management

• Debug lead and MQA routing logic, ensuring leads flow to the right reps across all segments and regions with minimal manual intervention.

• Monitor MQL/MQA volumes, conversion rates, and system health, proactively identifying and resolving issues.

• Serve as the primary liaison to APAC SDR teams on MQL/MQA performance, working with them to improve handoff quality, outreach timing, and conversion to opportunity.

SKILLS YOU'LL NEED TO BRING

• 5+ years in marketing operations at a high-growth SaaS company, with hands-on experience in both lead management and campaign execution.

• Deep working knowledge of marketing automation platforms (Marketo, Customer.io http://Customer.io) and Salesforce, you've built programs, routing rules, scoring models, and campaign architectures in these platforms.

• Strong understanding of the lead lifecycle: MQL definitions, lead routing, attribution, sales handoff, and funnel conversion mechanics.

• Ability to work cross-functionally with Sales, SDRs, Demand Gen, and RevOps, you're comfortable navigating stakeholder alignment across teams.

• Familiarity with email deliverability best practices and data privacy regulations.

• Analytical mindset with the ability to monitor performance data, diagnose issues, and recommend process improvements.

• Track record of building and maturing operational processes, you've taken things from scrappy to scalable.

• Experience working in a high growth company, and across multiple timezones.

• You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results.

NICE TO HAVES

• Familiarity with Notion and its applications in business workflows.

• Experience with campaign performance reporting in tools like Hex or Tableau.

• Comfortable with SQL

• Exposure to lifecycle or product-led growth marketing operations.

• Conversational in Japanese or Korean

By clicking “Submit Application”, I understand and agree that Notion and its affiliates and subsidiaries will collect and process my information in accordance with Notion’s Global Recruiting Privacy Policy https://notion.notion.site/Notion-Global-Recruiting-Privacy-Policy-fc3eb4e829354a26a2bb6fd5e289b550. https://dev.notion.so/a3ce416456924276a59de91bca740028?pvs=21#LI-Onsite

A NOTE ON AI

You don’t need deep AI expertise for every role, but we do expect every Notino to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement, when that’s the case, we’ll make it explicit in the qualifications. People who thrive here don’t treat AI as a novelty. They use it to think better, move faster, and build more creatively.

EQUAL OPPORTUNITY & ACCOMMODATIONS

We hire talented and passionate people from a variety of backgrounds because we want our teams to reflect the wide diversity of our customers. If you’re excited about a role but your experience doesn’t align perfectly with every bullet point listed, we still encourage you to apply.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.