The Challenge
Nooks is the AI Sales Assistant Platform crushing it with $70M in funding and 4x→3x ARR growth. As their first GTM Engineer, you'll be the technical backbone turning product innovation into SDR gold-building playbooks, optimizing workflows, and directly moving the revenue needle.
Your Mission
Map current Nooks platform capabilities and create comprehensive SDR playbook documentation for internal team + top 10 customers
Set up 3-5 new feature workflows in Nooks platform post-product release; measure adoption and efficiency lift
Establish baseline analytics dashboard tracking SDR efficiency metrics (activity velocity, pipeline generated, quota attainment)
Conduct cross-functional discovery with Product, Engineering, and Sales to identify top 3 process bottlenecks and propose solutions
Scale enablement to 50+ customers with self-serve playbook library; achieve 70%+ adoption of optimized workflows
Deliver 15%+ improvement in pipeline generation efficiency through workflow optimization and tech stack integration
Build quarterly product feedback loop; contribute 8+ validated feature requests directly influencing Nooks roadmap
Own complete RevOps modernization for SDR org: data consistency, system integration, and process automation reducing manual work by 25%+
KPIs You'll Own
Pipeline Generated ($ and count)
Direct measure of GTM engineering impact on revenue outcomes across SDR workflows.
SDR Activity Velocity
Dials, emails, meetings per rep per day-tracks efficiency gains from workflow optimization.
Feature Adoption Rate (%)
Percentage of SDRs (internal + customers) actively using newly enabled Nooks features within 30 days of launch.
Playbook Implementation Time
Days from product release to fully operationalized SDR playbook-measures speed of GTM execution.
Customer Enablement ROI
Revenue impact or ARR retention attributed to playbook/workflow enablement provided to customers.
Tools & Stack
Your Team
Your Manager
Head of Sales Development
Current Team
Cross-functional partnerships with Product, Engineering, RevOps, and Sales Enablement; internal SDR team + customer success teams
New role-first GTM Engineer
The Package
Salary
$120K-$160K base
Remote
Hybrid: 3 days/week in-office (San Francisco), 2 days remote
Benefits & Perks
Company Intelligence
Nooks is the AI Sales Assistant Platform automating rep busywork so sellers focus on relationships. Trusted by Hubspot, Rippling, and hundreds more, they've powered $100M+ in pipeline. Backed by $70M from top VCs including Kleiner Perkins' first sales-tech investment in 10+ years.
Funding
$70M+
Customers
HubSpot, Rippling, 100+ others
Culture
High-performing, fast-paced, collaborative cross-functional teams; bias toward operational rigor and revenue impact
Is This Role For You?
- You've spent 2+ years grinding in sales development or inside sales-you know SDR workflows, metrics, and what actually moves quota
- You're equally comfortable in Salesforce/HubSpot as you are with spreadsheets and SQL-technical fluency without needing to be a coder
- You thrive on building systems and processes; you see inefficiency and immediately start diagramming solutions
- You want to shape product direction; your feedback directly influences what gets built and released to thousands of users
- You're in or willing to relocate to SF Bay Area; you value in-person collaboration and don't mind the commute 3x/week
- You need 100% remote flexibility-this role requires 3 days/week in-office at SF headquarters to drive cross-functional culture
- You lack hands-on sales development experience; theoretical GTM knowledge won't cut it-you need to *have lived* the SDR grind
- You're looking for a purely technical role with minimal stakeholder management; this is deeply collaborative, people-focused work
- You're risk-averse or uncomfortable with rapid change; early-stage means shifting priorities, moving fast, and tolerating ambiguity
Interview Process
Screening call
30min with Recruiting-background, sales dev experience, technical fluency, fit for startup pace
Hiring manager interview
45min with Head of Sales Development-dive into GTM philosophy, past workflow optimization projects, how you think about efficiency
Cross-functional panel
60min with Product, Engineering, RevOps-technical depth, collaboration style, product thinking, real-world scenario problem-solving
Take-home project
Design a playbook or workflow optimization for a specific sales challenge (real or hypothetical); present findings
Final round
Meet with execs or leadership team; culture, long-term vision, compensation negotiation
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