The Challenge
Niural is consolidating global workforce management across 150+ countries into one platform. You'll build the marketing engine that positions them as the compliance-first alternative to fragmented payroll/EOR solutions, driving qualified pipeline in a competitive but high-LTV market.
Your Mission
Define and document Niural's brand positioning, messaging architecture, and competitive narrative with sales and product alignment
Audit current marketing tech stack and implement core analytics/attribution framework (GA4, Mixpanel, or similar) to establish baseline metrics
Launch 2-3 high-impact demand gen campaigns (paid search, LinkedIn, content) with clear CAC and pipeline targets
Hire and onboard Creative Strategist and Marketing Manager roles; establish weekly marketing ops cadence with sales
Achieve $XXM qualified pipeline monthly (sales & product define target) across 3+ channels with <$XXXK CAC
Scale organic + paid performance channels; hit top-of-funnel volume targets with conversion rate improvements of 15%+
Build and execute thought leadership program (3-5 content pillars, speaking, analyst relations) to strengthen brand authority
Implement marketing automation workflows for nurture, lifecycle retention, and expansion; measure impact on deal velocity
KPIs You'll Own
Qualified Pipeline Generated
Monthly MQL-to-SQL conversion and pipeline value attributed to marketing campaigns.
Customer Acquisition Cost (CAC)
Blended CAC per channel; track payback period against ACV.
Lead-to-SQL Conversion Rate
Marketing-qualified leads that convert to sales-qualified opportunities; target 25-35%.
Brand Awareness & Consideration
Organic traffic, branded search volume, and share-of-voice vs. Rippling, Guidepoint, ADP, Deel.
Content Performance & Engagement
Page views, time-on-page, and inbound links for SEO content; webinar/event attendance rates.
Marketing Efficiency Ratio (MER)
Revenue influenced by marketing / marketing spend; target 3:1 minimum.
Tools & Stack
Your Team
Your Manager
CEO or Chief Revenue Officer (likely)
Current Team
Creative Strategist, Marketing Manager, 1-2 additional team members (roles to be confirmed)
Team is growing; expect to backfill and add 1-2 new roles in first 12 months
The Package
Salary
$200K-$280K base
Variable
15-25% performance bonus likely
Equity
0.25%-0.75% options expected at VP level
Remote
On-site, New York, NY. Full-time.
Benefits & Perks
Company Intelligence
Niural is an AI-powered global workforce management platform unifying payroll, EOR, PEO, contractor management, and payments across 150+ countries. They're solving compliance and operational complexity for companies scaling globally, competing against Deel, Rippling, and legacy ADP/Paychex in a high-growth market.
Culture
Data-driven, fast-moving, early-stage scaling environment; emphasis on building repeatable systems and cross-functional collaboration.
Is This Role For You?
- You've built demand gen playbooks at B2B SaaS companies and can speak to CAC, pipeline attribution, and channel mix with conviction
- You balance strategic brand thinking with performance rigor-you can own both 'define our positioning' and 'optimize landing page CRO'
- You thrive in early-stage environments where you're building systems from scratch and aren't afraid to wear multiple hats
- You've led small marketing teams (3-8 people) and enjoy mentoring, hiring, and developing talent; collaboration with sales and product is energizing
- You've only done brand/creative work or only performance marketing-this role requires both sides of the house
- You need a fully built-out team and mature processes; this is about building repeatable engines in a scrappy environment
- You're uncomfortable with remote asynchronous communication or need constant real-time feedback; VP autonomy is expected
Interview Process
Screening Call
30 min with Head of People or Recruiter; confirm background, motivation, and baseline fit.
Strategy Deep Dive
60-90 min with CEO and VP of Sales; discuss GTM strategy, positioning, and your approach to building demand gen at Niural.
Marketing Case Study
Present a 20-30 min case study on a prior demand gen or brand campaign you led; focus on strategy, execution, and results.
Team & Culture Fit
60 min with Creative Strategist and Marketing Manager candidates; discuss collaboration style and team building.
Offer & Close
CEO and Chief Revenue Officer finalize package; discuss equity, bonus targets, and 90-day plan.
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.