The Challenge
Nitra is scaling toward unicorn status with a founding team from Plaid, PayPal, and Citi backing a healthcare fintech platform. You'll build the automated GTM engine that powers their lead-to-revenue machine while the company executes on aggressive expansion.
Your Mission
Architect and deploy robust data pipelines connecting Fivetran → BigQuery → Sigma for unified GTM visibility and dashboarding
Own Salesforce admin and API integrations end-to-end, ensuring data integrity across CRM, marketing stack, and revenue operations
Build lead enrichment and automated outbound workflows in Clay, targeting high-volume pipeline generation with quality gates
Establish operational SLAs for marketing tech stack uptime, latency, and data freshness across all integrated systems
Scale lead generation volume 3-4x through optimized automated campaigns and intent signal ingestion while maintaining lead quality
Deploy AI-powered marketing automation reducing manual tasks by 40%, including SEO campaign efficiency and outbound personalization
Implement sophisticated attribution modeling connecting marketing touches to closed revenue with sub-90-day reporting lag
Reduce GTM tech stack maintenance overhead by 50% through workflow automation and documentation, freeing team for strategic work
KPIs You'll Own
Pipeline Generated (MoM growth %)
Month-over-month percentage increase in qualified pipeline created through automated GTM systems.
Cost Per Pipeline Dollar
Marketing and ops spend required to generate each dollar of pipeline value.
Data Pipeline Uptime
Percentage of time Fivetran→BigQuery→Sigma infrastructure delivers fresh, accurate GTM data without breaks.
SFDC Data Integrity Score
Internal metric tracking completeness, accuracy, and timeliness of Salesforce records and integrations.
Lead Enrichment Accuracy
Percentage of enriched lead attributes (job title, company intent signals, etc.) that match verification on outreach.
Tools & Stack
Your Team
Your Manager
VP of Growth or Chief Revenue Officer (implied)
Current Team
Cross-functional teams including marketing, sales, and engineering
New role - building out GTM systems function
The Package
Salary
$130K-$160K base
Variable
Performance bonus likely (unicorn trajectory company)
Equity
Stock options (early-stage fintech, pre-unicorn)
Remote
On-site in New York, NY 4 days/week + 1 WFH day (Wednesday)
Benefits & Perks
Company Intelligence
Nitra is a healthcare fintech platform providing an ecosystem of solutions helping doctors manage practices more efficiently. Founded by unicorn-experienced operators from Plaid, PayPal, and Citi, backed by Andreessen Horowitz and NEA, the company is scaling rapidly toward unicorn status this year.
Funding
Series B+ (backed by A16z, NEA)
Customers
Healthcare practices (target: thousands, scaling)
Culture
High-intensity, urgency-driven, excellence-focused, ownership-oriented. Move fast, make bold decisions, hold accountable to results. Trust and respect-based.
Is This Role For You?
- You have a Salesforce certification and see SFDC architecture as a core competency, not a checkbox
- You're a full-stack engineer who gets obsessed with lead-to-revenue optimization and data pipeline reliability
- You thrive building automated systems that compress manual work and unlock scale without proportional headcount growth
- You want to join a unicorn-trajectory company at a critical scaling inflection point where GTM systems are a competitive moat
- You live in New York or willing to commute 4 days/week; you're not seeking fully remote
- You don't have Salesforce certification-this is table stakes for the role
- You prefer established, slow-moving organizations or want to coast; Nitra operates with intensity and high bars
- You're seeking fully remote work; the role requires on-site presence in NYC
Interview Process
Initial Screening
Verify Salesforce certification and assess GTM systems philosophy
Technical Deep Dive
Walk through past data pipeline, SFDC integration, or automation project you've built
Case Study / System Design
Design a lead enrichment + automated outbound workflow for Nitra's use case
Cross-Functional Meeting
Meet with VP Growth/CRO and engineering lead to assess collaboration fit
Offer Stage
Discussion with founder or exec sponsor about vision, equity, and role scope
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.