The Challenge
Nintendo of America is looking for a retail marketing leader to drive brand engagement across the Americas for iconic franchises like Mario, Zelda, and Animal Crossing. You'll own campaign launches, retail partnerships, and omnichannel strategies that move hardware and games at scale.
Your Mission
Audit current retail marketing programs and identify 3-5 quick wins to improve campaign ROI and retailer alignment
Map team capabilities and gaps; establish clear performance baselines for retail marketing KPIs
Build stakeholder map with key retail partners and internal teams; align on Q2-Q3 launch calendar
Present strategic recommendations to senior leadership on emerging retail channels and tech opportunities
Launch 2-3 major national campaigns (hardware or franchise-specific) with measurable lift in retail conversion and awareness metrics
Develop and operationalize a retail performance dashboard tracking sell-through, foot traffic impact, and campaign attribution by retailer
Scale successful digital-at-retail initiatives across top 10 retail accounts; document playbooks and ROI
Lead team through mid-year performance review cycle; identify and onboard top performer or backfill underperforming roles
KPIs You'll Own
Campaign Sell-Through Lift
Percentage increase in hardware/game unit sales during retail marketing campaign windows vs. baseline periods.
Retailer Engagement Score
Composite measure of retail partner satisfaction, co-op participation, and program adoption across top accounts.
Digital-at-Retail Penetration
Percentage of retail locations actively running in-store digital or interactive marketing programs.
Campaign ROI (Media Spend to Revenue)
Direct attribution of marketing spend (TV, print, online, digital) to incremental retail sales revenue.
Team Retention & Development
Internal promotion rate and engagement scores for managed retail marketing team members.
Tools & Stack
Your Team
Your Manager
VP or SVP of Marketing (not specified)
Current Team
Retail Marketing team of unspecified size; likely 3-8 direct reports
Backfill or expansion role (not specified)
The Package
Salary
$140,900-$253,600 base
Variable
Semi-annual discretionary performance bonus
Remote
On-site, Redmond, WA only-no remote flexibility. No visa sponsorship available.
Benefits & Perks
Company Intelligence
Nintendo of America brings iconic gaming franchises (Mario, Zelda, Animal Crossing, Splatoon) to North American audiences through hardware, games, and entertainment partnerships. With 30+ years of brand strength, they focus on creating memorable consumer experiences across retail, digital, and emerging entertainment channels.
Customers
Major multi-channel retailers (GameStop, Best Buy, Target, Walmart, Amazon, etc.) and direct consumers
Culture
Equal opportunity employer; inclusive, collaborative environment
Is This Role For You?
- You've built and led retail marketing teams driving multi-million-dollar campaign budgets and measurable sell-through lift
- You thrive navigating complex stakeholder ecosystems (retail partners, internal leadership, agencies, media buyers)
- You're fluent in omnichannel strategy-equal comfort with traditional media (TV, print) and digital channels
- You're a data-driven strategist who translates retail analytics into actionable campaign improvements and retailer recommendations
- You're a consumer brand enthusiast; gaming/entertainment IP or large CPG retail experience is a major bonus
- You need remote work flexibility or aren't willing to relocate to Redmond, WA full-time
- You lack hands-on team management experience or prefer individual contributor roles
- You're uncomfortable working with hard ROI targets and performance attribution-this role is metrics-obsessed
Interview Process
Recruiter Screen
Confirm background, retail marketing experience, team leadership track record, and Redmond on-site commitment
Hiring Manager Interview
Deep dive on campaign strategy, retail partner management, and approach to omnichannel marketing
Cross-Functional Panels
Likely interviews with internal marketing, retail operations, and possibly external retail partner reps
Case Study or Presentation
Strategic recommendation or campaign teardown (be ready to discuss a major retail marketing win)
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