The Challenge
Netflix Ads is scaling fast, and they need you to own the B2B social narrative. You'll translate complex ad tech innovation into compelling stories for CMOs, media buyers, and agencies—balancing always-on organic programs with high-impact campaign moments.
Your Mission
Audit current Netflix Ads social presence across LinkedIn, X, and emerging B2B channels; identify gaps in positioning and audience messaging
Develop and socialize comprehensive B2B social strategy document with Ads Marketing, Comms, and Sales stakeholders; align on platform priorities and narrative pillars
Launch first 3-4 always-on content programs (thought leadership, product updates, case studies) with documented engagement baselines
Build operational cadence: weekly content planning, bi-weekly cross-functional syncs, monthly performance reviews with clear ownership model
Achieve 40%+ engagement lift on LinkedIn through audience-first content frameworks; establish Netflix Ads as top-tier voice in adtech conversations
Execute 2-3 major go-to-market campaigns (product launch, research release, event activation) with measurable impact on sales pipeline and brand consideration
Scale testing infrastructure: run 5+ content format experiments (video, carousels, thought leadership threads, emerging formats) with documented learnings
Establish executive thought leadership program with Netflix Ads leadership; secure 3-5 exec-authored posts or industry bylines with tracked reach and influence metrics
KPIs You'll Own
LinkedIn Engagement Rate
Track engagement (likes, comments, shares) as % of followers; target 2-3% baseline with 40%+ lift over 6 months
Pipeline Influence
Work with Sales to tag social-sourced leads; measure CAC impact and conversion rate from social campaigns vs. baseline
Content Reach & Impressions
Monitor organic reach across B2B platforms; establish targets by platform and content pillar to track amplification efficiency
Share of Voice
Track Netflix Ads mentions and visibility vs. competitors in adtech/media buying conversations across LinkedIn and industry forums
Campaign-to-Sales Attribution
Measure direct and assisted conversions from social campaigns tied to product launches, events, and research releases
Tools & Stack
Your Team
Your Manager
Head of Ads Marketing (or Social Marketing Director)
Current Team
Not specified; likely embedded within Netflix Ads Marketing and Social Marketing teams with cross-functional support from Comms and Brand
New role; backfill likely given Ads business growth
The Package
Salary
$140K-$180K base
Equity
Likely; Netflix stock equity package for manager-level roles
Remote
On-site, Los Angeles, CA. Netflix operates primarily on-site culture post-pandemic.
Benefits & Perks
Company Intelligence
Netflix is the world's leading streaming entertainment platform with 260M+ subscribers. They're rapidly scaling Netflix Ads as a revenue pillar, requiring sophisticated go-to-market strategies targeting advertisers, agencies, and media partners globally.
Founded
1997
Team Size
12,800+
Funding
Public (NASDAQ: NFLX)
Customers
260M+ subscribers; 1M+ advertisers and agencies
Culture
Direct, data-driven, high-performance culture. Netflix values informed risk-taking, transparency, and results over process.
Is This Role For You?
- You've built B2B social strategies (LinkedIn, industry forums) and can translate complex products into compelling narratives for business audiences
- You're equally comfortable with analytics-driven strategy and creative risk-taking; you test relentlessly but aren't afraid of smart bets
- You thrive in cross-functional environments and can influence without direct authority—Sales, Comms, Brand, product teams need to trust you
- You understand adtech/media buyer landscape or have appetite to quickly become fluent in advertiser pain points and industry dynamics
- You're detail-oriented on execution (content calendars, asset specs, timelines) but never lose sight of the strategic narrative
- You're looking for a pure content creation role; this is strategy + execution + partnership management
- You need remote flexibility; Netflix Ads marketing culture is on-site LA
- You avoid ambiguity or prefer rigid playbooks; Ads business is moving fast and strategies will shift based on market and product evolution
- You can't demonstrate experience with B2B social marketing or B2C-only background without adtech/industry marketing context
Interview Process
Recruiter Screen
30 min call on background, motivation, B2B social experience, and initial fit assessment
Hiring Manager + Cross-Functional Panel
60 min conversation with Head of Ads Marketing and Social Marketing lead; deep dive on strategy approach, past campaign examples, and cross-functional collaboration style
Case Study / Strategy Exercise
Async take-home or in-person session: develop 30-day B2B social strategy for a Netflix Ads product launch or go-to-market campaign
Executive/Skip-Level Interview
30 min with Ads Marketing director or CMO; assess strategic thinking, business acumen, and cultural fit
Offer & Close
Recruiter final negotiations, compensation, and onboarding logistics
Interested in this role?
Apply now and hear back within days, not weeks.
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