The Challenge
Netflix is redefining entertainment at global scale. You'll be the strategic glue ensuring every US-originated campaign resonates across 190+ countries-from creative alignment to regional execution.
Your Mission
Build relationships with key cross-functional partners (Creative, Regional Marketing, Publicity, Operations) and establish yourself as the trusted global strategy advisor
Lead 2-3 global campaign kickoffs for major series/film launches, defining strategy and guardrails for regional teams
Create a global campaign development playbook documenting best practices from recent launches for consistency across markets
Deliver regional context briefs to US teams highlighting cultural nuances and strategic considerations for 3-4 major markets
Own full-cycle strategy development for a major LIVE event or franchise campaign from upstream brief through regional rollout
Scale creative concept toolkits across at least 5 regional markets, measuring adoption and impact on campaign cohesion
Establish yourself as the global insights hub-regularly providing market learnings and cultural trends to inform US strategy
Drive measurable improvements in cross-regional campaign alignment, tracked through stakeholder feedback and campaign performance metrics
KPIs You'll Own
Campaign Global Resonance Score
Measure alignment between US strategy and regional execution across key markets via stakeholder feedback and viewership data.
Regional Kickoff Efficiency
Track time-to-alignment and strategic clarity scores from global kickoffs to regional taskforce execution.
Cross-functional Stakeholder Satisfaction
Quarterly feedback from Creative, Regional Marketing, Publicity, and Operations on strategic support and collaboration quality.
Toolkit Adoption Rate
Percentage of regional markets leveraging global creative concept toolkits and reporting increased cohesion.
Tools & Stack
Your Team
Your Manager
Global Marketing Leadership (likely VP or SVP of Marketing Planning)
Current Team
Cross-functional matrix: Creative teams, Regional Marketing leads (US, EMEA, LATAM, APAC), Publicity, Operations, Social, Consumer Products
Backfill or expansion role-likely supporting rapid growth in live events and franchise campaigns
The Package
Salary
$180K-$220K base
Equity
Stock options (you choose your salary/equity split annually)
Remote
On-site in Los Angeles, CA
Benefits & Perks
Company Intelligence
Netflix is the world's leading streaming entertainment platform with 250M+ subscribers globally. The company is pushing the boundaries of storytelling through original series, films, and live events-merging creativity, intuition, and cutting-edge technology to entertain audiences everywhere.
Team Size
500+
Funding
Public (NASDAQ: NFLX)
Customers
250M+ subscribers across 190+ countries
Culture
Dream team obsessed with storytelling; values natural collaboration, creative problem-solving, navigating ambiguity, driving simplicity and agility
Is This Role For You?
- You've managed integrated marketing strategy across multiple regions and understand cultural nuances that drive campaign effectiveness
- You thrive as a strategic thought partner who influences without direct authority-comfortable in matrix, cross-functional environments
- You're obsessed with global alignment: you can see the 30,000-foot strategy AND drive regional execution excellence simultaneously
- You've shipped major campaign launches and can tell the story of how you shaped strategy from upstream development through rollout
- You communicate with clarity and punch-you simplify complex global strategy into actionable briefs for dozens of stakeholders
- You need to be hands-on executing tactics; this is strategy, guidance, and enablement-not running ads or managing social channels
- You struggle with ambiguity or need crystal-clear processes; Netflix moves fast and you'll navigate constant change
- You're uncomfortable traveling or working async with teams across 10+ time zones-this role is intensely global and global-first
Interview Process
Recruiter Screen
30 min conversation on background, international marketing experience, and alignment with Netflix culture
Hiring Manager Interview
60 min deep dive on strategic campaign examples, cross-functional collaboration, and approach to global alignment
Case Study / Campaign Strategy Exercise
Take-home or live workshop where you develop global strategy for a fictional campaign, addressing regional considerations
Cross-functional Stakeholder Interviews
2-3 conversations (30 min each) with Creative, Regional Marketing, and Operations partners to assess partnership potential
Executive Round
Final conversation with VP/SVP of Marketing Planning on strategic vision, organizational impact, and leadership approach
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