The Challenge
Nestlé's Coffee & Beverage division owns iconic brands in 97% of US households. You'll shape how millions of shoppers discover and buy Starbucks, Nescafé, and Coffee Mate-driving strategy across omni-commerce, in-store activation, and digital channels.
Your Mission
Audit current shopper marketing strategy across C&B portfolio brands; identify gaps in omni-commerce tactics and present recommendations to leadership
Establish baseline metrics for brand-specific programs; set up measurement framework and dashboard for program evaluation
Launch refresh of online ad building tool for field sales with agency partner; coordinate phased rollout plan
Build stakeholder map and deliver first cross-functional planning presentation (Annual Planning or Investment Request) to secure buy-in
Execute 2-3 major brand insight/shopper strategy plans; measure impact on sales lift and market share vs. prior year baseline
Optimize eCommerce tactics (search, keyword strategy, paid placement) in partnership with digital team; demonstrate 15%+ improvement in ROI
Oversee full shopper marketing budget cycle; deliver reconciliation, variance analysis, and optimization recommendations
Develop and scale creative asset library for retailer environment; train field teams on new tools and maximize adoption
KPIs You'll Own
Sales Lift by Brand & Program
Measure incremental revenue from shopper marketing campaigns vs. control baseline
Market Share Gain
Track C&B portfolio share gains within key retail channels quarter-over-quarter
Budget Utilization & ROI
Monitor working vs. non-working spend efficiency; calculate return per marketing dollar deployed
eCommerce Performance (ACoS, CPC, ROAS)
Track advertising cost of sales, click cost, and return on ad spend across owned digital channels
Field Sales Tool Adoption
Measure usage rate and engagement with online ad building tool by sales team
Tools & Stack
Your Team
Your Manager
Not specified; likely VP or Senior Director of Shopper Marketing or Commercial Development
Current Team
Cross-functional: Brand, Commercial Development, Sales Planning, shopper marketing agency, field sales teams, eCommerce stakeholders
Backfill or new role focused on elevating shopper capabilities within C&B division
The Package
Salary
$110K-$145K base
Variable
Likely 15-25% annual bonus tied to brand performance and budget targets
Remote
On-site required. Primary location: Seattle, WA (HQ) with frequent field travel across US retail partners
Benefits & Perks
Company Intelligence
Nestlé USA is a $12B+ division of the global food & beverage giant, with iconic brands in 97% of US households. The Coffee & Beverage division owns Starbucks, Nescafé, Coffee Mate, Seattle's Best Coffee, Nesquik, and others. Based in Seattle/Arlington with a mission to innovate the coffee and shopper marketing space.
Customers
Retailers (grocery, convenience, pharmacy); direct-to-consumer; foodservice
Culture
Inclusive, innovation-driven, risk-taking encouraged, fast-paced, collaborative, agility valued
Is This Role For You?
- You've managed shopper marketing or retail marketing campaigns and can tie activity to sales lift and share metrics
- You're comfortable owning a budget, tracking spend, and optimizing ROI across working and non-working media
- You thrive building alignment across Brand, Sales, Finance, and eCommerce teams in a matrix org
- You understand omni-commerce (in-store displays, digital ads, retailer ecosystems) and can evaluate emerging tactics
- You need full remote work-this is on-site in Seattle with regular field travel non-negotiable
- You lack hands-on experience measuring marketing programs or reading performance dashboards
- You're uncomfortable with agency management, creative feedback, or budget reconciliation
- You're not a US citizen or Green Card holder (Nestlé does not sponsor visas for this role)
Interview Process
Recruiter screen
15-20 min phone call to confirm fit, shopper marketing background, and willingness for on-site/travel
Manager interview
30-45 min with hiring manager; dive into shopper strategy examples, budget management, cross-functional leadership
Cross-functional panel
60-90 min with Brand Lead, Commercial Development, and Sales Planning; discuss past programs, metrics, collaboration style
Case study or presentation
May be asked to analyze a retailer challenge or present a hypothetical shopper marketing strategy
Final offer round
HR and potentially C-suite approval; background check and reference checks
Ready when you are
Interested in this role?
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