Senior Manager, Digital Marketing

The Senior Manager of Digital Marketing leads the digital marketing strategy across B2C, B2B, Fundraising, and Events, ensuring a cohesive, data-driven approach that supports brand awareness, customer acquisition, engagement, and revenue growth. This role provides strategic oversight across all digital tactics, while partnering closely with cross-functional teams. The ideal candidate combines strategic thinking, strong analytical skills, and proven people leadership.

Position Responsibilities:

Team Leadership

• Lead, guide, and mentor a team of six (five direct reports and one indirect) across paid media, SEO, website management, email, social media, and PR
• Own digital marketing budgets and forecasts
• Ensure timely and effective execution of initiatives
• Review and approve team deliverables to ensure alignment with strategic objectives and performance goals
• Maintain team process documentation, workflows, and operational best practices
• Manage administrative responsibilities, including timecards, PTO, budget approvals, and reconciliations

Digital Marketing Strategy

• Develop and evolve digital marketing strategies with a focus on customer acquisition, engagement, brand awareness, and revenue growth
• Guide SEO strategy to adapt to changes in the search landscape, including evolving user behavior and AI‑driven search experiences
• Provide strategic leadership for national and regional paid media initiatives across search, programmatic and paid social
• Provide email and lifecycle marketing strategy support to ensure alignment with business and engagement goals
• Ensure strong integration between PR and organic social strategies to amplify reach, visibility and engagement across channels

Website Management

• Oversee the invent.org website, including page layouts and UX recommendations, to align with best practices and improve the user experience
• Manage website update requests across departments by coordinating with internal web support and external development partners

Reporting and Analytics

• Own digital tracking and reporting by managing relationships with IT and external vendors
• Analyze digital performance across channels and present key insights, trends, and actionable recommendations to senior leadership

Collaboration

• Collaborate closely with cross‑functional teams including education, sales, fundraising, events, IT, and reporting to ensure cohesive and effective digital support across the organization

Knowledge, Skills and Abilities:

• Bachelor’s degree in Marketing, Advertising, Communications or a related field
• 8-10+ years of digital marketing experience with progressive responsibility across multiple audiences and objectives
• 4+ years of management experience
• Proactive, solutions-oriented mindset with the ability to work independently and solve complex problems
• Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals
• Proven experience collaborating across departments and managing stakeholders
• Strong analytical skills with a data-driven, results-oriented approach
• Exceptional attention to detail and strong written and verbal communication skills
• Agile, test‑and‑learn mindset with comfort adapting to change
• Proven ability to manage and optimize large budgets
• Energetic, adaptable, and passionate about digital marketing and team leadership
• Hands‑on experience with platforms such as Google Analytics, Google Tag Manager, Google Ads, Meta, LinkedIn, Moz, Hootsuite, Salesforce Marketing Cloud, or similar tools preferred
• Ability to regularly work in the office and attend in-person meetings
• Ability to communicate effectively via email, chat, phone, and in-person meetings
• Requires regular, reliable, and on-time attendance

Why Join the National Inventors Hall of Fame?

• Comprehensive Health Coverage: Enjoy top-tier medical, dental, vision, and insurance plans, along with flexible spending accounts to help pay for any out-of-pocket medical expenses.
• Company-Paid Benefits: NIHF contributes 100% to provide life and disability coverages.
• Secure Your Future: Benefit from our 401(k) plan with up to a 4% employer match and 100% vesting upon initial contribution, ensuring your financial stability and growth.
• Generous Time Off: Take advantage of paid time off, paid holidays, and a year-end closure from December 24th through January 1st to recharge.
• Additional Support: Access Critical Illness, Hospital, and Accident Supplemental Income plans for extra peace of mind.
• Pet-Friendly Perks: Protect your furry friends with our pet insurance plans.
• Stay Fit and Healthy: Utilize our on-site workout facility to maintain your physical well-being.
• Flexible Work Arrangements: Enjoy alternate workday scheduling and the option for hybrid remote work after 90 days, promoting a healthy work-life balance.
• Thriving Work Environment: Be part of a great team environment with ample opportunities for growth and a culture that prioritizes professional development.