The Challenge
MyUnisoft is a fast-growing SaaS platform transforming accounting expertise in France with 200+ employees. You'll own the entire SEO strategy—technical, content, and authority—to drive qualified leads in a competitive B2B/IT-SaaS space and cement their organic visibility.
Your Mission
Audit current SEO performance, identify quick wins on top 50 commercial keywords, and define 12-month strategy roadmap
Establish technical SEO baseline: crawl analysis, Core Web Vitals optimization, and coordinate fixes with dev/product teams
Build content calendar targeting 5-7 high-intent B2B keywords with sales team input; publish first 3 pillar pieces
Set up monitoring dashboard (GSC, rankings, organic traffic, MQL attribution) and establish monthly reporting cadence
Achieve 30%+ organic traffic growth and 25%+ improvement in tracked keyword rankings (top 100 commercial terms)
Generate 50+ qualified organic leads/month attributed to SEO with documented sales handoff process
Complete technical SEO overhaul: site architecture optimization, crawl efficiency, internal linking strategy deployment
Launch integrated netlinking campaign targeting 40+ quality backlinks from relevant IT/SaaS/accounting publications and partnerships
KPIs You'll Own
Organic Traffic (Target Users)
Month-over-month growth in qualified landing page sessions, segmented by buyer journey stage.
Keyword Rankings
Position tracking for top 100 commercial BtoB keywords; % ranking in top 10/20/50.
Organic Leads
MQLs generated from organic traffic, tracked through UTM + CRM integration; cost per lead vs. paid channels.
Core Web Vitals Score
Page Experience metrics (LCP, FID, CLS) maintained in 'good' range; mobile usability index.
Organic Conversion Rate
Percentage of organic landing page visitors completing key actions (demo request, signup, contact form).
Tools & Stack
Your Team
Your Manager
Direction Marketing (VP/Head of Marketing)
Current Team
Product, Web, Content, Data/Analytics teams; external agency support available
New senior hire; backfill for growth strategy reinforcement
The Package
Salary
€45K-€55K base
Remote
On-site (Montigny-le-Bretonneux, Île-de-France). Hybrid flexibility available; some days required in office for collaboration.
Benefits & Perks
Company Intelligence
MyUnisoft is a French SaaS platform reinventing accounting software for SME/TPE and accounting firms. Offers collaborative workspace with modules for accounting, invoicing, automation, and client portals. 200+ employees across Product, Engineering, Marketing, Sales, and Support.
Team Size
200
Customers
200+ accounting firms and SME/TPE clients in France
Culture
Collaborative, agile, innovative. Emphasis on team trust, accessibility, collective problem-solving, continuous learning, and work-life balance.
Is This Role For You?
- You've driven organic growth in B2B SaaS/IT—comfortable translating complex products into searchable value propositions
- You're hands-on: comfortable with technical SEO, content strategy, and vendor/agency management—not just strategy theater
- You thrive in collaborative, flat environments where you influence cross-functional teams (Product, Sales, Content) without formal authority
- You're data-driven: comfortable building dashboards, tracking attribution, and optimizing based on real funnel metrics
- You speak French or are open to working in a French-speaking environment with English as secondary language
- You expect a fully remote role; this is on-site with hybrid flex, not 100% WFH
- You need immediate C-suite autonomy; you'll be embedded in a cross-functional org and must navigate consensus-building
- You view SEO as purely link-building or tactics; strategic, long-term value positioning isn't your strength
Interview Process
Initial Screen
Screening call with Talent/Recruitment: background, SEO experience in SaaS, remote vs. on-site fit.
SEO Strategy Case Study
Present a past SEO strategy you executed: keywords identified, roadmap, results, and lessons learned.
Marketing Director Interview
Deep dive on strategy, cross-functional collaboration style, how you'd approach MyUnisoft's competitive landscape.
Technical Stakeholder Chat
Quick conversation with Head of Product/Tech to assess communication style and technical fluency.
Offer & Reference Checks
Standard reference validation from prior employers/clients confirming SEO impact and team fit.
Interested in this role?
Apply now and hear back within days, not weeks.
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