The Challenge
Moroccanoil is the cult fragrance brand behind the iconic argan oil revolution. You'll own the complete go-to-market strategy for their fragrance portfolio across retail and travel retail-launching products, building campaigns, and driving growth in a brand with serious cultural cachet.
Your Mission
Map fragrance portfolio competitive landscape and identify 2-3 white space growth opportunities aligned with brand positioning
Lead launch strategy for next fragrance product: positioning, pricing, COG analysis, and cross-functional timeline to market
Establish baseline performance metrics for current fragrance SKUs across retail channels and create monthly tracking dashboard
Build relationships with Trade Marketing, Creative, Product Development, and Regional teams to clarify workflows and ownership
Execute 2+ fragrance product launches on-time and on-budget with documented in-market performance vs. targets
Develop and implement promotional strategy with reanimation plans for underperforming SKUs; track uplift by channel
Create global program launch plans for all retail channels with region-specific customization; measure sell-through lift
Build robust competitive intelligence system tracking competitor launches, pricing, and campaigns; feed insights into quarterly strategy
KPIs You'll Own
Product Launch On-Time Execution
% of fragrance launches meeting planned launch date across all channels
In-Market Sales Lift by Channel
Month-over-month and YoY growth for fragrance portfolio in retail vs. travel retail
Campaign ROAS by Program
Return on ad spend for packaging, promotional, and seasonal campaigns across print and digital
Portfolio Health Score
Blended metric tracking SKU sell-through, inventory turnover, and margin by product and region
Cross-Functional Delivery Speed
Average time from brief to final creative asset approval and distribution to markets
Tools & Stack
Your Team
Your Manager
VP of Global Marketing
Current Team
Cross-functional: Product Development, Trade Marketing, Creative, Sales, Social Media, Education, Digital, Regional/Market teams
Backfill or new growth role (not specified)
The Package
Salary
$85K-$120K base
Remote
On-site in New York, NY. Full-time, no remote flexibility mentioned.
Benefits & Perks
Company Intelligence
Moroccanoil is a premium haircare and beauty brand built on Mediterranean-inspired argan oil innovation. PETA-certified cruelty-free with partnerships driving ocean conservation and animal welfare. Privately held, market leader in professional and retail channels globally.
Team Size
201-500
Customers
Professional stylists, retail consumers (Sephora, beauty retailers, travel retail)
Culture
Mission-driven, sustainability-focused, community-oriented around stylist partnerships and brand advocacy
Is This Role For You?
- You've shipped 2+ consumer product launches and can own strategy, positioning, and cross-functional execution end-to-end
- You're fluent in data analysis-you build dashboards, track metrics, and make decisions by the numbers, not intuition
- You thrive in matrix organizations; you can influence without authority and keep 5+ teams aligned on timelines
- You have experience in beauty, fragrance, or luxury retail (or adjacent categories with similar pricing/distribution complexity)
- You're detail-oriented on the hard stuff-packaging copy, claims, regulatory, pricing mechanics-but strategic on the big picture
- You need remote flexibility or hybrid work; this is on-site only in NYC
- You prefer specialized, single-focus roles over broad ownership; this touches product, creative, sales, analytics, and ops
- You're not comfortable with ambiguity; go-to-market strategy requires making calls with incomplete data and pivoting fast
- You're looking for a hands-off manager or clear career ladder to VP; growth roles at this level are scrappy and require entrepreneurial hustle
Interview Process
Recruiter Screen
Background check on product launch experience, category familiarity, and NYC on-site commitment
Hiring Manager (VP Global Marketing)
Deep dive on go-to-market strategy, cross-functional collaboration, and approach to competitive analysis
Cross-Functional Panel
Meet with Product Development, Trade Marketing, and Creative leads to assess collaboration style and strategic alignment
Case Study / Work Sample
Likely: Present a launch strategy for a hypothetical fragrance product or analyze a competitor campaign
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