The Challenge
Monster Energy isn't for the corporate playbook crowd. You'll own regional sampling strategy and field execution across college campuses and consumer activations, scaling brand presence through ambassador networks and experiential programs that move product and build lifestyle loyalty.
Your Mission
Audit existing MAT and Golden Squad programs in Santiago region, identify performance gaps, and design regional sampling playbook aligned with HQ priorities
Recruit, onboard, and train 15-20 Monster Ambassador Team (MAT) leaders and Golden Squad members with clear brand standards and activation protocols
Execute 3-4 major college takeovers or campus brand activations, measuring trial volume, engagement quality, and brand sentiment lift
Establish baseline KPI tracking for all field programs (activation attendance, samples distributed, cost-per-trial, brand lift metrics)
Scale sampling activations to 8-10 monthly events across universities and key consumer touchpoints, hitting trial volume targets
Develop and mentor 3-5 high-performing MAT leaders for expanded roles in adjacent regions or expanded responsibilities
Collaborate with commercial team to translate 2-3 new product launches (NPDs) into field execution plans that maximize market penetration
Build feedback loop with HQ marketing and bottler partners to optimize program ROI, present 2 project proposals to Future Projects Forum (FPF)
KPIs You'll Own
Samples Distributed per Event
Track volume of Monster products sampled at each activation to measure trial reach and program efficiency.
Cost-per-Trial
Calculate total program spend divided by samples distributed to optimize budget allocation across activations.
Ambassador Team Retention & Performance
Monitor MAT and Golden Squad engagement, event attendance, and brand representation quality to ensure consistent execution.
College Campus Market Penetration
Measure brand awareness and trial lift within target university segments via post-activation surveys and sales data correlation.
Program Activation Rate
Percentage of planned college events and sampling initiatives executed on-time and on-brand each month.
Tools & Stack
Your Team
Your Manager
Regional or National Field Marketing Director (implied HQ reporting)
Current Team
Monster Ambassador Team (MAT) leaders, Golden Squad members, Collegiate Ambassador Team (CAT), local bottler partners, HQ marketing team
New role or expansion—backfill not specified
The Package
Salary
$55K-$75K base
Remote
On-site only—Santiago, Santiago Metropolitan Region, Chile. Full-time contract.
Benefits & Perks
Company Intelligence
Monster Energy is the world's leading energy drink brand, known for sponsoring extreme sports athletes, gaming, and music culture. The brand operates as a lifestyle movement, not just a beverage company, targeting younger consumers through authentic experiential marketing and grassroots activations.
Customers
College-aged consumers, extreme sports athletes, gamers, music fans
Culture
Raw, unfiltered, unconventional. Risk-takers and trailblazers. Anti-corporate, pro-authenticity. Built on athlete partnerships and youth culture.
Is This Role For You?
- You've executed 1-3 years of on-site brand activations or experiential marketing—sampling events, pop-ups, college takeovers
- You thrive managing local teams and can train/mentor ambassadors without micromanaging
- You speak fluent Spanish and understand Santiago/Chilean consumer culture and university ecosystems
- You're obsessed with metrics and can tie field activity to trial, brand lift, and sales outcomes—not just vanity footfall numbers
- You need remote flexibility or hybrid work—this is pure on-site field execution in Santiago
- You prefer predictable, process-heavy corporate marketing over scrappy, fast-moving experiential programs
- You don't have hands-on sampling or brand activation experience—this role requires field credibility, not just planning
Interview Process
Phone Screen
Recruiter qualifies experiential marketing background, relocation/visa status for Santiago, Spanish fluency, and availability
Case Study/Portfolio Review
Walk through 2-3 past sampling campaigns or brand activations: metrics, audience, execution challenges, and results
Regional Marketing Manager Interview
Deep-dive on field leadership approach, ambassador team management, KPI tracking, and cross-functional collaboration with HQ/bottlers
Final Interview (HQ or Senior Leadership)
Culture and vision fit—how you think about Monster's brand identity and your role scaling field presence regionally
Interested in this role?
Apply now and hear back within days, not weeks.
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