The Challenge
Mondelēz International is the world's largest snacking company, and they need someone who can drive profitable growth through strategic trade marketing execution. You'll own the full cycle—from annual category planning to in-store execution—working directly with key accounts to hit ambitious targets across Brazil's competitive retail landscape.
Your Mission
Master Mondelēz's trade marketing processes, tools (Scanntech, Nielsen, Visor), and KA (key account) relationships to get up to speed on current contracts and execution gaps
Lead Q1 trade marketing seasonal planning in partnership with the marketing team and develop initial performance dashboards tracking visibility, share, and store-perfect metrics
Identify 3-5 quick-win business opportunities (promotions, portfolio adjustments, pricing) by analyzing competitor activity and channel insights to unlock incremental growth
Build credibility across cross-functional teams (PPOS, Finance, Merchandising, Sales) by delivering accurate point-of-sale data and actionable recommendations
Own end-to-end delivery of H2 annual trade marketing plans with quantified growth targets, contract accountability (paid vs. executed), and month-on-month performance tracking
Drive 3+ category innovation or promotion launches that hit revenue targets and improve key metrics (visibility +10%, store-perfect +15%, share growth vs. competition)
Lead JVC (Joint Value Creation) planning cycles and multi-category strategy meetings, influencing stakeholder alignment on investment in category building blocks
Execute 8+ field store visits to validate execution excellence, identify barriers, and translate retail insights into tactical adjustments that improve commercial outcomes
KPIs You'll Own
Trade Marketing Plan Execution Rate
% of planned trade marketing tactics delivered on-time and on-budget against annual targets
Point-of-Sale Visibility & Share
Category visibility %, market share vs. competitors, tracked weekly by channel and customer
Store-Perfect Compliance
% of stores meeting visual merchandising and promotional standards during field audits
Contract Accountability (Paid vs. Executed)
% of trade marketing investments executed as contracted; variance analysis and ROI by initiative
Revenue Growth vs. Plan
Incremental revenue delivered through trade marketing initiatives vs. annual growth targets by category
Multi-Category Target Achievement
% attainment of cross-category growth targets driven by trade marketing strategies and tactics
Tools & Stack
Your Team
Your Manager
Head of Trade Marketing or Sales Director (not specified)
Current Team
Cross-functional matrix: Sales/KA teams, Marketing, PPOS, Finance, Merchandising
New role or backfill not specified; likely backfill or expansion
The Package
Salary
R$ 80K-120K base
Variable
Performance bonus tied to trade marketing KPIs and revenue targets (typical 10-15% of base)
Remote
Hybrid, based in São Paulo with on-site presence required; regular store visits (rota) expected
Benefits & Perks
Company Intelligence
Mondelēz International is the world's largest pure-play snacking company with iconic brands like Oreo, Cadbury, Trident, and Halls. They operate in 150+ countries with a relentless focus on innovation, sustainability, and unlocking profitable growth across retail channels. Based in the US but with significant operations across Latin America, including Brazil.
Customers
Global retail chains, hypermarkets, supermarkets, convenience stores, and e-commerce platforms
Culture
Future-focused, diversity-driven, transformation-oriented; MOVER (Movimento pela Equidade Racial) signatory; emphasis on inclusion and breaking stereotypes
Is This Role For You?
- You've executed category planning or trade marketing strategies in FMCG/CPG and understand the mechanics of retail KAs and seasonal dynamics
- You're analytical and comfortable with market data tools (Nielsen, Scanntech, or similar) plus strong Excel/dashboarding skills
- You thrive in cross-functional environments and can influence stakeholders with data, courage to challenge assumptions, and business acumen
- You're proactive, organized, detail-oriented with a sense of urgency—and you enjoy field time validating retail execution in-store
- You're expecting pure remote work; this role is hybrid with mandatory on-site presence and regular store visits (rota)
- You lack experience in trade marketing, category planning, or retail KA management—you'll struggle without foundational FMCG context
- You're uncomfortable with ambiguity or changing priorities in a matrix environment with multiple stakeholders (Sales, Marketing, Finance, Merchandising)
Interview Process
Initial screening call
Recruiter or HR screens for trade marketing background, tools experience (Nielsen, Scanntech), and comfort with hybrid/on-site model
Hiring manager interview
Trade Marketing or Sales leader dives into past category plans, execution challenges, stakeholder influence, and KA management examples
Cross-functional panel (optional)
30-45 min with Marketing, Sales, or Finance lead to assess collaboration style and business acumen fit
Case study or scenario
Hypothetical trade marketing scenario: analyze market data, identify opportunity, build a plan with metrics and stakeholder alignment
Final offer stage
Compensation discussion, remote/hybrid clarity, start date, and diversity/inclusion values alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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