The Challenge
Mills is a 72-year-old equipment rental leader building its organic growth engine. You'll own the SEO strategy and web optimization to drive qualified traffic and leads across a major B2B platform in a high-growth phase.
Your Mission
Audit current organic performance (GA4, GSC, technical SEO) and map quick wins for traffic gains
Establish baseline KPIs for organic tráfego, conversão, e indexação to measure against
Prioritize and launch first batch of technical SEO fixes and on-page optimizations with dev team
Set up vendor management process for external SEO partner and begin weekly reporting cadence
Grow qualified organic tráfego by 25-35% through keyword targeting, content strategy, and technical optimization
Improve site CRO by 15%+ identifying and testing conversion bottlenecks via heatmaps and user behavior
Build content calendar aligned to commercial keywords in equipment rental vertical with measurable lead attribution
Establish automated performance dashboards and monthly board-ready reports tracking organic channel ROI
KPIs You'll Own
Organic Traffic (Sessions)
Monthly qualified visitors from search engines, tracked in GA4 with conversion segments.
Keyword Rankings
Track positions for target commercial and informational queries via SEO tools (Semrush/Ahrefs).
Organic Conversion Rate
Percentage of organic visitors completing lead form or booking call relative to total organic sessions.
Click-Through Rate (CTR)
CTR from search results via GSC to identify title/meta optimization opportunities.
Core Web Vitals & Crawl Health
Page speed, mobile usability, indexation rate, and crawl errors via GSC and Lighthouse.
Tools & Stack
Your Team
Your Manager
Growth Marketing Lead (implied, not specified)
Current Team
Growth Marketing team, external SEO vendor partner, web development team
New role - building out organic growth function
The Package
Salary
$55K-$75K BRL annually
Remote
Full-time, on-site in São Paulo
Benefits & Perks
Company Intelligence
Mills is Brazil's leading heavy equipment and elevator rental platform with 72+ years of market presence. They service construction, industrial, and heavy machinery sectors with comprehensive solutions. The company is in active growth mode, modernizing their digital presence and building sophisticated marketing capabilities.
Customers
Construction, industrial, and heavy equipment sectors across Brazil
Culture
Values respect, collaboration, people development, innovation, diversity, and sustainability. Emphasizes psychological safety and inclusive hiring across all backgrounds.
Is This Role For You?
- You've managed organic/SEO channels end-to-end with proven 20%+ traffic growth track record
- You speak fluent Portuguese and understand Brazilian B2B search behavior and equipment rental market context
- You're comfortable wearing multiple hats—strategy, execution, vendor management, and analysis all in one role
- You live in or are willing to relocate to São Paulo and work on-site 5 days/week
- You need remote flexibility—this is on-site only, full-time commitment required
- You're a specialist who only does one thing (e.g., only technical SEO or only content)—this role demands breadth
- You've never managed vendor relationships or coordinated cross-functional web development projects
Interview Process
Initial screening
Portfolio review of organic projects managed, traffic/lead growth examples, and SEO certifications/tools expertise
Technical deep dive
Live case study or technical audit of a website; discussion of your GA4/GSC/SEO tool workflows and decision-making
Manager conversation
Growth strategy discussion, vendor management approach, and alignment on priorities for first 90 days
Culture & team fit
Final round with Growth Marketing team lead or leadership to assess collaboration style and fit with Mills values
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.