Director of Marketing & Communications

About the Role

The Director of Marketing & Communications will lead the strategic development and execution of comprehensive marketing and communication initiatives that elevate the organization's brand presence and drive business growth across the United States. This role is responsible for crafting compelling messaging and campaigns that resonate with diverse audiences, ensuring alignment with the company’s mission and values. The Director will oversee cross-functional teams to deliver integrated marketing solutions, including digital marketing, public relations, content creation, and internal communications. By analyzing market trends and performance metrics, the Director will continuously optimize strategies to maximize impact and return on investment. Ultimately, this position serves as a key leader in shaping the organization's public image and fostering strong stakeholder engagement at all levels.

Minimum Qualifications

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. At least 7 years of progressive experience in marketing and communications, including leadership roles. Proven track record of developing and executing successful marketing campaigns and communication strategies. Strong knowledge of digital marketing tools, analytics platforms, and content management systems. Excellent written and verbal communication skills with the ability to engage diverse audiences.

Preferred Qualifications

Master’s degree in Marketing, Communications, or a related discipline. Experience working within a national or multi-regional organization. Familiarity with public relations and media relations best practices. Proficiency in marketing automation software and CRM platforms. Demonstrated ability to manage budgets and measure marketing ROI effectively.

Responsibilities

• Develop and implement comprehensive marketing and communication strategies that support organizational goals and enhance brand awareness.
• Lead, mentor, and manage the marketing and communications team to ensure high-quality execution of campaigns and projects.

Oversee the creation and distribution of content across multiple channels, including digital platforms, social media, press releases, and internal communications.

• Collaborate with senior leadership and cross-departmental teams to align messaging and marketing efforts with business objectives.
• Monitor and analyze market trends, campaign performance, and audience engagement to inform data-driven decision-making and continuous improvement.
• Manage relationships with external vendors, agencies, and media partners to maximize outreach and effectiveness.

Ensure consistent brand messaging and compliance with legal and ethical standards in all communications.

Skills

The Director of Marketing & Communications utilizes strategic thinking and creativity daily to design impactful campaigns that align with organizational goals. Strong leadership and interpersonal skills are essential for managing and inspiring a diverse team, fostering collaboration, and driving results. Analytical skills are applied to interpret market data and campaign metrics, enabling informed adjustments to strategies for optimal performance. Proficiency in digital marketing tools and communication platforms ensures efficient execution and broad reach of messaging. Additionally, excellent communication skills are critical for crafting clear, persuasive content and maintaining strong relationships with internal stakeholders and external partners.

40 Hours/Week, Mon, Fri, 8:00am, 4:30pm, with occasional evening and weekend work for media, and community events