The Challenge
Hard Rock Stadium and Miami Dolphins need someone who can orchestrate digital communications across multiple major events (NFL, F1, tennis) and drive ticket sales through integrated paid + lifecycle marketing. You'll own the full funnel from database growth to revenue attribution.
Your Mission
Audit and document current digital communications tech stack, channels, and performance gaps across email, SMS, push, and paid media
Build out segmentation framework and CRM data quality baseline to enable personalized messaging across acquisition and retention
Execute Q1 campaign calendar with clear revenue/ticket sales attribution reporting
Establish exec-ready dashboard connecting channel performance to business outcomes (CAC, LTV, ticket conversions)
Grow qualified database by 25%+ through optimized lead capture across paid media and on-site activations
Launch and optimize 3+ testing initiatives across messaging, offers, timing, and creative variations
Deliver $X incremental revenue through improved lifecycle segmentation and personalization
Build scalable automation workflows that reduce manual campaign execution by 30%+
KPIs You'll Own
Database Growth Rate
Qualified new contacts acquired monthly across paid, organic, and on-site channels.
Email/SMS Conversion to Ticket Sales
Revenue directly attributed to lifecycle messaging campaigns as % of total ticket revenue.
Paid Media ROAS
Revenue generated per dollar spent across paid acquisition channels (social, display, search).
Segmentation Coverage
% of database with actionable behavioral or demographic segments enabling personalization.
Fan Engagement Score
Aggregate engagement rate across email, SMS, push, and on-site messaging touchpoints.
Tools & Stack
Your Team
Your Manager
Sr. Director, Digital Marketing
Current Team
Not specified; likely shared resources across creative, lifecycle, analytics, product, and engineering teams
New role or backfill unknown; appears to be execution-focused support to Sr. Director
The Package
Salary
$85K-$120K base
Remote
On-site only at Hard Rock Stadium, Miami Gardens, FL
Benefits & Perks
Company Intelligence
Miami Dolphins and Hard Rock Stadium operate a premium sports and entertainment venue hosting NFL, Formula 1, tennis, and other major events. This role supports digital marketing across multiple high-revenue properties with millions of potential fans and ticket buyers.
Customers
Miami Dolphins fans, F1 Miami Grand Prix attendees, Miami Open spectators
Is This Role For You?
- You've built integrated campaigns across paid + email + SMS + push and traced the revenue impact
- You're obsessed with data and can translate messy metrics into exec-ready insights
- You thrive on execution; you move fast, test constantly, and optimize based on real numbers
- You've managed CRM platforms (HubSpot preferred) and segmented large databases for personalization
- You love sports, events, or B2C businesses where you can see fan/customer impact immediately
- You need remote work or flexibility; this is 100% on-site in Miami Gardens
- You prefer brand/creative marketing over performance and revenue attribution
- You're not comfortable with multi-channel complexity (managing 6+ touchpoints simultaneously)
Interview Process
Phone screen
Recruiter or Sr. Director reviews your CRM, paid media, and lifecycle marketing background
Portfolio/case study discussion
Walk through a past integrated campaign showing database growth, segmentation, and revenue impact
Analytics deep dive
Present how you've attributed lifecycle or paid channel performance to business outcomes (revenue, conversions)
On-site interview
Meet Sr. Director of Digital Marketing and cross-functional partners; discuss execution strategy and tools knowledge
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.