The Challenge
Meilleurtaux is France's leading fintech serving 3M+ customers annually across credit, investment, and insurance. You'll architect a unified SEO/GEO strategy across multiple brands and geographies to capture qualified organic demand and drive cross-business synergies.
Your Mission
Audit current SEO performance across all Meilleurtaux brands and identify top 10 quick-win optimization opportunities by keyword/landing page
Design and socialize the SEO-GEO governance model with monthly steering committee kickoff and stakeholder alignment across Crédit, Placement, Assurances, Belux
Establish baseline KPI dashboard tracking organic traffic, conversion rate, keyword rankings, and GEO-local lift across all properties
Onboard and assess the 7-person SEO team; identify skill gaps and create upskilling plan
Launch integrated SEO roadmap addressing technical optimization, content bridges between business units, and local GEO expansion in priority regions
Deliver 30%+ increase in organic traffic to high-intent pages (mortgage, investment comparison, insurance) through keyword targeting and on-page optimization
Build and test 3 cross-business content hubs that leverage placement, credit, and insurance synergies to lift domain authority and organic reach
Implement automated SEO performance reporting system; run monthly data-driven strategy reviews with C-suite to measure ROI and guide budget allocation
KPIs You'll Own
Organic traffic growth (YoY %)
Total monthly sessions from organic search across all Meilleurtaux domains and local properties
Keyword rankings (Top 10, Top 3)
Share of target commercial keywords in top 10 and top 3 positions; tracked by business unit and geography
Organic conversion rate by business unit
Lead/application rate from organic traffic for Crédit, Placement, Assurances to measure qualified demand capture
GEO-local visibility index
Branded + non-branded search visibility in top 50 priority locations (cities/regions) for credit, insurance, investment products
Cross-business content engagement
Click-through rate and time-on-page for integrated content hubs linking credit, placement, insurance use cases
Organic cost-per-lead (CPL)
Customer acquisition cost from organic search vs. paid channels; benchmarked monthly
Tools & Stack
Your Team
Your Manager
Not specified; likely CMO or VP Growth
Current Team
7-person team: SEO technical specialists, content creators, netlinking/link builders, data analysts
Backfill + expansion; role is new Head of Digital Acquisition SEO/GEO
The Package
Salary
€80K-€110K base
Remote
On-site in Paris, Île-de-France; full-time permanent contract
Benefits & Perks
Company Intelligence
Founded in 1999, Meilleurtaux is France's fintech leader in lending, investment, and insurance. The group serves 3M+ customers annually, manages 6B€ in assets, and combines a best-in-class digital platform (28M annual visitors) with 300+ local branches. Culture: transparency, agility, freedom of initiative.
Founded
1999
Team Size
1500
Customers
3M+ annually; 20M+ lifetime
Culture
Transparent, agile, collective innovation, customer-centric, cross-business collaboration
Is This Role For You?
- You've led SEO or organic growth strategy for a multi-brand, multi-geography company (B2C or fintech preferred)
- You're data-driven and comfortable translating organic KPIs into business impact (lead gen, revenue, LTV)
- You excel at cross-functional leadership: aligning product, engineering, content, and marketing teams around shared SEO goals
- You're fluent in both strategic vision and tactical execution—building roadmaps AND managing day-to-day keyword optimization and content wins
- You thrive in fast-growth, scale-up environments and have appetite for geographic expansion and local SEO complexity
- You're looking for a pure individual-contributor SEO role; this is heavy on team leadership and stakeholder management
- You haven't worked at scale (28M+ visitor platforms) or have limited experience with geo-targeted, multi-product SEO strategies
- You need remote flexibility; this role is on-site in Paris and deeply embedded in cross-functional alignment
- You're uncomfortable with French language or navigating complex fintech/regulatory environments
Interview Process
Screening call
30 min with recruiter: background, motivation, multi-brand SEO experience, team leadership examples
Case study / strategy workshop
60 min: present a SEO strategy audit and 6-month roadmap for a multi-product fintech; expect data extraction and prioritization questions
Manager interview
60 min with VP Growth or CMO: deep dive on cross-business SEO vision, stakeholder management, GEO/local strategy, team scaling
Team meet & greet
30 min with 2-3 members of current SEO team: cultural fit, communication style, learning philosophy
Final discussion
30 min with exec sponsor: compensation, onboarding, success metrics for month 1 and quarter 1
Interested in this role?
Apply now and hear back within days, not weeks.
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