The Challenge
Mattel Game Studios is building a portfolio of free-to-play mobile games powered by iconic IP. You'll own the strategic vision and $100M+ budget to drive user acquisition, retention, and brand equity across multiple titles at different lifecycle stages.
Your Mission
Audit current growth marketing organization structure, identify gaps, and design hiring plan for User Acquisition, Analytics, and Creative teams
Establish portfolio-level measurement framework and success metrics for soft-launch, global launch, live ops, and sunset stages
Present multi-year growth strategy and budget allocation framework to Mattel executive leadership with 12-month performance targets
Partner with product and finance teams to define go-to-market strategy for 2-3 high-priority game launches
Scale growth marketing organization to full planned headcount with documented decision rights and operational playbooks
Execute $100M+ budget allocation across portfolio with clear investment rationale; conduct first quarterly business review cycle
Demonstrate measurable impact: CAC reduction, LTV improvement, or retention lift across at least 3 key titles vs. baseline
Establish Mattel Game Studios as growth leader within broader Mattel organization through executive visibility and thought leadership
KPIs You'll Own
Customer Acquisition Cost (CAC) by channel & title
Track paid UA efficiency across iOS, Android, and web; benchmark against industry standards and optimize channel mix quarterly.
Lifetime Value (LTV) and LTV:CAC ratio
Measure player monetization cohorts and growth efficiency; target 3:1 LTV:CAC minimum for sustainable scaling.
Day-1, Day-7, Day-30 retention rates
Monitor cohort retention across titles to inform live ops investment and retention marketing spend allocation.
Portfolio marketing ROI and ROAS by campaign
Aggregate return on ad spend across all paid channels; forecast impact of $100M+ budget allocation on revenue targets.
Organic install rate and viral coefficient
Track unpaid growth and network effects as proxy for brand equity and product-market fit maturation.
Tools & Stack
Your Team
Your Manager
SVP or VP of Mattel Game Studios / Mattel Chief Marketing Officer (not specified in posting)
Current Team
Growth marketing organization to be scaled: User Acquisition, Analytics, and Creative teams (headcount not specified)
You will hire and scale the full growth organization from current state
The Package
Salary
$280K-$350K base
Variable
Likely 30-50% bonus tied to portfolio growth targets
Equity
Possible RSUs or stock options depending on Mattel structure
Remote
On-site in El Segundo, CA. Full-time, permanent position (not contract despite initial label)
Benefits & Perks
Company Intelligence
Mattel, Inc. is a global toy and entertainment company creating iconic brands (Hot Wheels, Barbie, Fisher-Price, UNO) and experiences for children and fans worldwide. Mattel Game Studios is the newer division harnesses these franchises to build free-to-play mobile games, apps, and creator platforms. The company prioritizes inclusive culture where teams can show up as themselves and contribute diverse perspectives.
Customers
Children, families, casual and core gamers globally
Culture
Creative, inclusive, mission-driven around play and childhood development; values diverse voices and innovation
Is This Role For You?
- You've led growth marketing teams at scale (20+ headcount) with P&L responsibility and executive visibility
- You've managed $50M+ annual marketing budgets and made strategic allocation decisions across multiple products or markets
- You're fluent in mobile gaming metrics (CAC, LTV, retention, ROAS) and can translate them into business impact narratives for non-marketing execs
- You thrive in fast-moving, cross-functional environments and can balance short-term performance with long-term brand building
- You want to apply growth expertise to beloved consumer brands with massive reach and emotional connection
- You've only managed individual contributor growth roles or small teams (<5 people); this requires scaling a full organization
- You're unfamiliar with mobile gaming, F2P economics, or casual gaming audiences; the learning curve is steep
- You need remote flexibility; this role is on-site in El Segundo and requires hands-on executive presence with Mattel leadership
- You prefer execution-focused roles over strategic leadership; 50%+ of this job is vision-setting, budgeting, and people leadership
Interview Process
Initial screen
Hiring manager (likely VP of Game Studios or CMO) discusses background, growth marketing philosophy, and Mattel portfolio familiarity
Case study / business challenge
Present a hypothetical portfolio scenario: How would you allocate $100M across 5 games at different lifecycle stages? Walk through metrics, reasoning, and risks
Executive panel interview
Meet with senior Mattel leadership (Finance, Corporate Marketing, Game Studios leadership). Discuss strategic vision, organization building, and cross-functional collaboration
Team interviews
Meet with current User Acquisition, Analytics, and Creative leads to assess team dynamics, communication style, and leadership approach
Final offer stage
Compensation discussion, start date negotiation, and cultural fit confirmation
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.