The Challenge
Mastercard's Services org is a growth engine powering digital payments across 200+ countries. You'll architect product strategies that penetrate new market segments while scaling existing product lines in North LAC—a region ripe for financial innovation.
Your Mission
Map competitive landscape and customer segments for CA&E products in North LAC; deliver market segmentation framework
Audit existing product performance metrics and identify 2-3 highest-impact expansion opportunities
Establish stakeholder cadence with internal product, sales, and ops teams; align on Q1-Q2 commercialization priorities
Develop initial go-to-market positioning for 1 priority product targeting underserved segment
Launch full product commercialization strategy for North LAC with measurable customer acquisition targets
Increase product penetration by 25%+ across at least 2 customer segments through refined positioning and sales enablement
Build and execute customer engagement playbook to improve retention and upsell rates on core product lines
Deliver quarterly business reviews with quantified ROI and expansion pipeline analysis to leadership
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost-per-new-customer across segments to optimize go-to-market spend efficiency
Product Penetration Rate
Measure % of addressable market captured per product line and segment in North LAC
Customer Lifetime Value (LTV)
Monitor revenue generated per customer relationship to justify acquisition investments
Engagement Score
Quantify product adoption, feature usage, and cross-sell velocity among existing customers
Sales Enablement Lift
Measure impact of positioning and collateral on sales team close rates and deal velocity
Tools & Stack
Your Team
Your Manager
Head of Product Commercialization, Services Division (North LAC)
Current Team
Cross-functional team: product managers, sales leadership, ops analysts, customer success managers
New role backfill / growth expansion
The Package
Salary
$95K-$130K base
Variable
Performance-based bonus (10-20% typical)
Remote
On-site in Mexico City, Mexico; full-time
Benefits & Perks
Company Intelligence
Mastercard is a global financial services leader powering payments and commerce across 200+ countries. The Services organization delivers proprietary data-driven solutions that help customers (banks, merchants, governments) accelerate digital economy growth. Known for innovation, scale, and commitment to inclusive financial systems.
Founded
1966
Team Size
24000
Funding
Public (NYSE: MA)
Customers
Financial institutions, merchants, governments, consumers globally
Culture
Driven by 'Decency Quotient' (DQ); inclusive, innovation-focused, data-driven decision-making
Is This Role For You?
- You've managed product go-to-market or commercialization for B2B/B2B2C solutions in fintech, payments, or enterprise SaaS
- You're comfortable presenting complex financial/product strategies to C-suite and cross-functional teams
- You thrive in fast-moving environments where you own strategy but collaborate heavily with product, sales, and ops
- You have deep market knowledge of Latin America or emerging markets and understand localization nuances
- You're driven by data—you hypothesis-test, measure everything, and let KPIs guide decisions
- You need full remote flexibility; this role is on-site in Mexico City
- You prefer individual contributor work over stakeholder management and cross-org alignment
- You're unfamiliar with financial services, payments, or B2B enterprise sales motion
Interview Process
Screening call with recruiter
Background, motivation, availability (30 min)
Hiring manager interview
Deep dive on product commercialization experience, market knowledge, and strategic thinking (60 min)
Cross-functional panel
Conversations with product, sales, and ops stakeholders on collaboration style and problem-solving (45 min each, 1-2 rounds)
Case study / take-home
Develop simplified go-to-market strategy for a Mastercard product in a new segment (1-2 hours async work)
Executive alignment
Brief with division leadership to confirm cultural and strategic fit (optional final round)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.