The Challenge
Markentive is a boutique digital marketing firm (110 people) hunting for a senior growth consultant who'll own client growth end-to-end using the AARRR framework. You'll drive real acquisition and activation campaigns across dozens of tools while building data-centric cultures inside your client accounts.
Your Mission
Onboard 2-3 new clients onto the growth methodology, mapping their AARRR funnel and identifying quick wins
Set up HubSpot/Salesforce automation stacks for assigned clients with lead gen and nurturing flows
Execute 3-4 acquisition campaigns (paid ads, email, content, scraping) and hit agreed-upon KPIs
Build internal rapport with dev, UX/UI, and strategy teams; lead 2+ cross-functional project kickoffs
Deliver 40%+ improvement in at least one AARRR metric (Acquisition CAC, Activation rate, Retention, or Revenue) per client
Train 3+ clients on data-centric decision-making; get them fluent in their analytics dashboards
Establish repeatable playbooks for 2 vertical/use-case combinations (e.g., SaaS + LinkedIn, E-commerce + SMS)
Mentor 1 junior consultant on your methods; contribute 2 internal learning sessions on wins and learnings
KPIs You'll Own
Client Growth Metrics (AARRR)
Track Acquisition cost, Activation rate, Retention %, Revenue per client, and Referral velocity monthly.
Campaign Performance
Monitor CTR, conversion rate, ROAS, and lead cost across all paid and organic channels.
Client Satisfaction & Retention
NPS, monthly active engagement score, and contract renewal rate for your portfolio.
Operational Efficiency
Time-to-launch for campaigns, toolstack implementation speed, and internal team collaboration velocity.
Tools & Stack
Your Team
Your Manager
Not specified; likely Head of Growth or Managing Director
Current Team
Multidisciplinary: devs, UX/UI designers, other growth consultants, strategy team
New hire; backfill or growth capacity expansion
The Package
Salary
€50K-€65K base
Remote
Hybrid (Lyon-based, likely 2-3 days in office)
Benefits & Perks
Company Intelligence
Markentive is an independent digital marketing consultancy (110 people) specializing in growth marketing and data-driven strategy. They partner with mid-market and scaling companies to architect and execute AARRR-based growth systems. Known for quality delivery and a entrepreneurial culture.
Team Size
110
Customers
Mid-market SaaS, e-commerce, and B2B firms (mostly francophone + some international)
Culture
Autonomous, challenge-driven, data-obsessed, fast-paced; consulting agency mindset
Is This Role For You?
- You've spent 3-10 years in agency/consulting growth roles and want autonomy owning multiple client books
- You're fluent in AARRR, conversion funnels, and can articulate growth strategies to C-suite stakeholders
- You live in Google Sheets, HubSpot, and dashboards—data literacy is not optional
- You view AI (Claude, ChatGPT) as a core operating tool, not a side toy
- You're hungry to build repeatable playbooks and mentor junior team members
- You need complete remote flexibility; this role expects hybrid presence in Lyon
- You're more comfortable with vanity metrics than unit economics and LTV/CAC ratios
- You prefer hands-off, high-level strategy over rolling up sleeves to execute campaigns
- You don't speak professional English or aren't comfortable with international client calls
Interview Process
Initial screening
Phone call with HR/recruiting to confirm experience, AARRR fluency, and cultural fit (15-20 min)
Growth case study
Async or live session: walk through a past client win—funnel analysis, campaign execution, results, learnings
Meeting with Head of Growth or Manager
Technical conversation on methodology, tooling, team dynamics, and how you'd approach 1-2 hypothetical client briefs
Team fit & culture conversation
Optional: brief chat with 1-2 current team members to assess collaboration style and culture alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.