The Challenge
Marco Polo is scaling Circles-a friendship-matching product built on video messaging. You'll own growth end-to-end for a profitable, purpose-driven consumer company where AI isn't buzzword decoration; it's how modern marketing actually works.
Your Mission
Audit current paid acquisition strategy across Meta, TikTok, Google; establish baseline ROAS targets and payback period benchmarks for profitable growth
Map the full Circles funnel (acquisition → activation → retention → referral); identify 2-3 high-leverage conversion leaks to address
Assess and onboard 2-3 AI tools for creative testing, audience segmentation, or lifecycle marketing; train team on best practices
Build or reshape growth team structure; define roles, accountability, and weekly/monthly rhythms for cross-functional coordination
Achieve target ROAS and payback period metrics across paid channels; prove unit economics work at scale
Launch 1-2 retention or referral programs with measurable lift; establish retention dashboard and leading indicators
Scale 1-2 AI-powered growth capabilities (e.g., dynamic creative optimization, predictive churn models) with demonstrated impact
Deliver 30%+ YoY growth in Circles users or subscription revenue while maintaining or improving CAC payback and LTV:CAC ratio
KPIs You'll Own
ROAS (Return on Ad Spend)
Track profitability of paid acquisition across each channel; set and defend realistic payback targets.
CAC Payback Period
Measure months to recover customer acquisition cost; core metric for subscription unit economics.
LTV:CAC Ratio
Long-term customer lifetime value vs. acquisition cost; target 3:1 or better for sustainable growth.
Activation Rate
% of new users who complete core onboarding and take meaningful action (e.g., first video sent).
Retention (Day 7, 30, 90)
Cohort-based retention curves; leading indicator of product-market fit and subscription health.
Referral/Viral Coefficient
Number of new users acquired per existing user through word-of-mouth or in-app referral mechanics.
Tools & Stack
Your Team
Your Manager
Not specified (likely CEO or Chief Product Officer)
Current Team
Mix of marketers, product managers, and designers reporting to this role; exact headcount not provided
Likely expansion; building or elevating the growth team
The Package
Salary
$180K-$240K base
Remote
On-site (United States); description mentions '100% remote, anywhere in North America' but job states ONSITE-clarify during interview
Benefits & Perks
Company Intelligence
Marco Polo is a video chat app designed to help people feel close through asynchronous video messaging. Circles, the fast-growing new offering, matches users by life stage and interests to help them build real friendships. The company is profitable and purpose-driven.
Culture
Purpose-driven, lean, high-performance; values data-driven decision-making, AI fluency, and ruthless prioritization.
Is This Role For You?
- You've scaled paid user acquisition for 3+ consumer apps and know mobile attribution, ROAS, and subscription economics cold
- You actively use and experiment with AI tools in marketing-and you've shipped changes across your team, not just your own workflow
- You're comfortable leading cross-functional teams and creating clarity around one unified growth charter
- You can balance strategic thinking with hands-on execution; you set standards but aren't afraid to dig into dashboards or campaign details
- You align with Marco Polo's mission and genuinely believe in building products that help people connect
- You treat AI as a buzzword rather than a fundamental shift in how marketing gets done
- You need a fully remote setup or flexibility on location; this role is on-site
- You've primarily worked in B2B SaaS or enterprise marketing and lack deep consumer app / mobile acquisition experience
- You prefer to delegate all execution and avoid getting hands-on with tools, data, and campaign optimization
Interview Process
Initial Call
Screener conversation about growth background, AI practice, and motivation for Marco Polo
Growth Deep Dive
Present a past growth challenge: metrics, hypothesis, execution, results. Walk through paid channel strategy and attribution setup.
AI & Strategy
Discuss how you've integrated AI tools into marketing operations; propose 1-2 AI applications for Circles
Leadership & Cross-Functional
Team structure, hiring, coaching, and how you've aligned product/marketing around shared growth goals
Final Round
Leadership conversation with CEO/executive team; discuss vision, unit economics, and cultural fit
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.