The Challenge
Macy's is reinventing itself as an iconic American brand with 160+ years of heritage and cultural moments. You'll be the CMO's strategic right hand, translating vision into executable roadmaps across Brand, Media, Creative, and Studios while driving alignment across a complex matrixed organization.
Your Mission
Establish yourself as the CMO's trusted strategic advisor by shadowing key leadership meetings, synthesizing priorities, and delivering first integrated marketing roadmap framework
Map cross-functional dependencies across Merchandising, Digital, Stores, Finance-identify 3-5 critical alignment gaps and propose resolution mechanisms
Design and launch the annual/seasonal marketing planning process with clear timelines, decision frameworks, and governance structure
Develop 2-3 executive-level materials (QBR deck, strategy narrative, marketing calendar) that become templates for ongoing communication cadence
Own full annual marketing planning cycle end-to-end with demonstrable cross-functional buy-in from VP/SVP stakeholders; track plan adherence monthly
Build accountability infrastructure: KPI dashboards, initiative prioritization frameworks, and weekly/monthly governance cadences that reduce decision lag
Lead 2 major strategic initiatives from conception through execution (e.g., campaign portfolio optimization, seasonal planning refresh) that show measurable business impact
Establish yourself as the organization's connective tissue: resolve 10+ cross-functional conflicts, document lessons learned, and codify decision-making patterns
KPIs You'll Own
Marketing Plan Adherence Rate
Track % of planned initiatives executed on time and on budget monthly; aim for 85%+ consistency.
Cross-functional Alignment Score
Quarterly survey of VP/SVP stakeholders rating clarity of priorities, decision speed, and CMO visibility; target 4/5 avg.
Initiative Resolution Time
Measure days from issue escalation to decision; target <5 days for priority conflicts.
CMO Communication Impact
Track engagement metrics on executive materials (QBR attendance, deck downloads, decision velocity post-communication).
Marketing Resource Utilization
Monitor % of planned marketing budget deployed vs. actual, variance <10%.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer (CMO)
Current Team
Direct reports likely include Directors of Brand, Media, Creative, Visual, Studios; cross-functional stakeholders across Merchandising, Digital, Stores, Finance
Backfill or new strategic leadership role-likely created to strengthen CMO's operational capacity
The Package
Salary
$179K-$299K base
Remote
On-site, New York City Metropolitan Area
Benefits & Perks
Company Intelligence
Macy's is a 160+ year-old American retail icon operating department stores and digital channels. Known for cultural moments like the Thanksgiving Day Parade and 4th of July Fireworks, Macy's is navigating omnichannel transformation and brand reinvention. Privately held (Macy's Inc.), mid-to-large scale retail footprint.
Founded
1858
Customers
Mass-to-mid market American consumers; gift buyers; holiday shoppers
Culture
Heritage-focused, tradition-driven, but actively modernizing; emphasis on storytelling and memorable customer moments
Is This Role For You?
- You've thrived in chief of staff, VP-level strategic operations, or CMO advisory roles at large, complex organizations (Fortune 500, enterprise tech, mid-market retail)
- You excel at translating C-suite vision into executable plans and building alignment across silos without direct authority
- You're comfortable with ambiguity and can bring structure/rigor to dynamic, matrixed environments; strong organizational design thinking
- You have deep marketing acumen (not just operations) and can meaningfully advise on Brand, Media, Creative, and campaign strategy-not just schedule meetings
- You're energized by legacy brands and cultural relevance; you see Macy's' heritage and moments as assets, not constraints
- You need full autonomy and P&L ownership; this role is advisory/coordinating, not direct P&L driver
- You view retail/consumer goods as unsexy or low-growth; Macy's transformation is real but requires patient, steady work-not hypergrowth exits
- You're allergic to meetings and executive communication; this role is ~40% calendar, stakeholder management, and narrative building
- You have zero experience at director+ level or in matrixed organizations; you'll struggle without political/influence skills
Interview Process
Initial Screening
HR/Recruiter conversation on background, chief of staff/strategic ops experience, and Macy's brand familiarity
Hiring Manager (likely Chief Marketing Officer)
Deep dive on strategic thinking, CMO advising experience, approach to cross-functional alignment, and vision for marketing operating model
Cross-functional Panel
Conversations with 2-3 VPs/SVPs (Brand, Media, Digital, Merchandising) to assess relationship-building ability and understanding of their priorities
Executive Case Study
Present a mock strategic challenge (e.g., 'How would you improve holiday planning alignment across Brand, Media, Stores?') to CMO and VP panel
Final Decision
CMO final approval; likely 2-week offer timeline
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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