The Challenge
Lila Sciences is translating frontier science into enterprise-ready solutions for R&D leaders. You'll build the demand engine, positioning, and partnership motions that turn technical capability into commercial traction across priority segments.
Your Mission
Define and lock segment-specific positioning, messaging pillars, and 3-5 core sales narratives tested with target buyers
Launch integrated demand gen engine targeting R&D leadership with ABM campaigns for 10-15 strategic accounts
Build partner co-marketing playbook and activate 2-3 initial partnerships generating qualified pipeline
Deliver foundational sales enablement: pitch decks, competitive briefs, case study templates, ROI framework
Hit measurable pipeline contribution target (minimum $XXM influenced pipeline) with clear attribution model
Scale demand gen across digital, field events, and executive programs with optimized channel mix ROI
Launch 3-5 high-leverage content assets (technical briefs, webinars, white papers) driving credibility and decision velocity
Establish cadence of partner-generated qualified introductions and joint opportunities
KPIs You'll Own
Marketing-Influenced Pipeline
Total new pipeline value attributed to marketing activities, measured monthly with clear attribution touchpoints.
Sales Cycle Velocity
Days from first marketing touch to qualified opportunity, benchmarked by segment and tracked quarterly.
Win Rate (Marketing-Qualified Leads)
Percentage of MQLs that convert to closed deals, segmented by channel and buyer type.
Partner-Generated Pipeline
New pipeline originating from partner co-marketing motions and joint initiatives, tracked separately.
Content Engagement & Lead Generation
Downloads, webinar attendance, and conversion rate from high-leverage content to qualified leads.
Tools & Stack
Your Team
Your Manager
Chief Communications Officer (flexible reporting, direct CEO/Founder collaboration)
Current Team
Likely small marketing team (1-2 existing marketers); Sales, Partnerships, Revenue, Product, and Scientific leadership cross-functional
New role-building marketing function from scratch or significantly expanding
The Package
Salary
$220K-$280K
Variable
15-25% performance bonus tied to pipeline and revenue contribution
Equity
Likely meaningful equity (3-5% for VP hire at growth-stage life sciences)
Remote
On-site, Cambridge, MA
Benefits & Perks
Company Intelligence
Lila Sciences is a life sciences company translating frontier science and technical capabilities into enterprise-ready solutions. They work with R&D leaders, innovation executives, and technical decision-makers in priority industry segments. The company is focused on accelerating commercial growth and building strategic partner ecosystems.
Customers
Enterprise scientific and biotech organizations, R&D departments, innovation-focused institutions
Culture
Technical, mission-driven, cross-functional collaboration with science and commercial leadership
Is This Role For You?
- You've built demand gen engines in B2B enterprise or complex sales environments (5+ years marketing leadership)
- You translate technical/scientific complexity into clear buyer value propositions for non-marketing audiences
- You own pipeline accountability and obsess over marketing-to-revenue attribution and iteration
- You thrive building partnerships and ecosystems, not just running campaigns
- You've only worked in consumer or simple SMB motion-enterprise complexity and longer sales cycles frustrate you
- You treat marketing as a cost center vs. a revenue driver; you don't track pipeline or hold yourself accountable to commercial targets
- You need established playbooks and tools-this is building from the ground up and requires scrappiness and intellectual horsepower
Interview Process
Screening Call
30 min with recruiting or Chief Communications Officer. Discuss relevant B2B enterprise marketing background and understanding of life sciences go-to-market.
Hiring Manager Conversation
60 min with CEO/Founder and Head of Commercial. Deep dive on demand gen strategy, positioning approach, and partnership strategy thinking.
Case Study / Strategy Exercise
Present your approach to building go-to-market messaging and demand engine for a specific scientific or enterprise buyer segment (provided in advance).
Cross-Functional Panel
45 min with Sales, Partnerships, and Product leadership. Assess collaboration approach and sales enablement thinking.
Final Round
30 min with CEO/Founder for final alignment and offer discussion.
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