The Challenge
LeHibou is a high-growth European tech freelancing platform hunting for a Growth & Digital Marketing Manager to own the full growth funnel. You'll rebuild acquisition strategy, master AI-powered search visibility, and directly impact business through tight Sales collaboration.
Your Mission
Audit existing acquisition campaigns and identify quick wins for ROI improvement; present optimization roadmap
Define and launch AI/LLM search strategy with content structuring and visibility roadmap
Establish growth metrics dashboard and baseline KPIs across SEO, SEA, GSO channels
Map out growth stack tools, assess licensing ROI, and identify 2-3 tool optimization opportunities
Scale top-performing acquisition channels with 30%+ improvement in conversion rate or CAC reduction
Launch and test 3+ new growth levers (partnerships, niche channels, product-led growth angles)
Establish AI search as meaningful traffic driver with measurable conversions from conversational engines
Build repeatable lead quality framework with Sales; achieve 95%+ lead quality score
KPIs You'll Own
CAC by Channel
Cost per acquisition tracked across SEO, SEA, GSO, and new channels to guide budget allocation.
Lead Quality Score
% of leads meeting Sales criteria; measures growth-to-sales alignment.
Organic Traffic Growth
Monthly organic sessions and AI search referrals; tracks SEO and AI search visibility.
Conversion Rate
% of visitors converting to qualified leads; primary metric for funnel optimization.
Growth Channel ROI
Revenue attributed to growth campaigns vs. spend; determines scalability of initiatives.
Tools & Stack
Your Team
Your Manager
Thomas (COS - Chief Operating Sales Officer)
Current Team
HĂ©loise (Operational Marketing Manager), Simon (Growth Marketing intern), Sales team for collaboration
New role backfill—rebuilding growth function after leadership transition
The Package
Salary
€45K-€60K base
Remote
On-site in Boulogne-Billancourt, France (no remote flexibility mentioned)
Benefits & Perks
Company Intelligence
LeHibou is a European B2B2C freelancing platform for tech and innovation talent. The company is in strong growth phase and building out its marketing function. They're committed to inclusive hiring and diversity.
Culture
Results-oriented, pragmatic, AI-forward, data-driven, inclusive
Is This Role For You?
- You have 3+ years hands-on growth marketing in CDI roles with proven SEO/SEA/channel optimization wins
- You think strategically about growth—not just executing playbooks—and can explain the 'why' simply
- You're genuinely curious about AI, LLMs, and the future of search; not just buzzword-chasing
- You thrive in autonomous, high-ownership roles and can collaborate tightly across Sales and product teams
- You're obsessed with ROI and data; you make decisions on metrics, not opinions
- You need remote flexibility or don't want to be on-site in Boulogne-Billancourt full-time
- You're a pure execution player who waits for strategy to come from above
- You're uncomfortable with ambiguity or rebuilding processes from scratch
- You lack real hands-on experience with SEO/SEA/growth tools and channel optimization
Interview Process
HR Screen
Initial chat with Charlotte (Recruitment Lead) on background and fit
Manager & Skip-Level Interview
Deep dive with Thomas (COS/Manager) and Benjamin (CRO/N+2) on growth strategy and business impact
Team Fit Interview
Meet HĂ©loise (Operational Marketing Manager) and Simon (Growth Marketing intern) to assess collaboration fit
Reference Check
Standard reference validation
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.