The Challenge
L'Oréal Luxe's YSL Makeup brand needs a sharp operator to drive US market share in competitive prestige makeup. You'll own the full lifecycle-from product launches to portfolio optimization-reporting directly to the AVP with real P&L influence across Sephora and retail partners.
Your Mission
Build deep consumer insights framework and competitive analysis to inform Q2 product roadmap decisions
Establish cross-functional launch cadence with DMI, Supply Chain, and CGO-eliminate delays, lock launch timelines
Create and present portfolio performance dashboard to senior management identifying top 3 growth opportunities
Develop dimensioning forecasts for next 2 launches with 85%+ accuracy vs. actual demand
Execute 2+ new product launches with 360 go-to-market plans, achieving forecast targets within 10%
Grow YSL makeup US market share by identifying and activating 3 fast-moving trend gaps in core portfolio
Optimize pricing strategy across catalog; recommend strategic adds/deletes for bottom 20% SKUs
Partner with retailers (Sephora BI, others) to maintain 95%+ in-stock on key SKUs; reduce stockouts by 40%
KPIs You'll Own
Launch Forecast Accuracy
Dimensioning forecast vs. actual sales within 10% variance; measure weekly post-launch.
Market Share Growth (US Makeup)
YSL makeup category share vs. competitive set; track quarterly.
SKU In-Stock Rate
% of key products in-stock at retail partners (Sephora, direct); target 95%+.
Portfolio ROI
Sales per SKU vs. inventory investment; identify underperformers quarterly.
New Product Velocity
First 90-day sales ramp for launches vs. brand benchmarks.
Tools & Stack
Your Team
Your Manager
AVP, YSL Makeup Brand Marketing
Current Team
Cross-functional matrix: DMI product dev, Supply Chain, Demand Planning, CGO (Category Growth Ops), Retail partners, E-Retail, A&I (Analytics & Insights)
Backfill or expansion role-not specified
The Package
Salary
$120K-$150K base
Variable
Likely 15-25% annual bonus tied to launch performance and market share
Remote
On-site: 10 Hudson Yards, New York, NY
Benefits & Perks
Company Intelligence
L'Oréal is a 130+ year-old global beauty conglomerate. L'Oréal Luxe division owns 21 prestige brands including Yves Saint Laurent, Lancôme, and Giorgio Armani. They compete directly with LVMH and Estée Lauder in prestige makeup and skincare.
Customers
Sephora (primary), department stores, direct-to-consumer, international retailers
Culture
Scientific rigor, innovation-driven, hierarchical luxury brand structure
Is This Role For You?
- You've launched 3+ beauty/cosmetics products and can prove forecast accuracy and retail execution
- You thrive in matrix orgs-comfortable managing up to AVP, across to supply chain, down to category teams
- You're obsessed with weekly/monthly data: sales trends, SKU performance, competitive benchmarking
- You can balance strategic thinking (market insights, positioning) with tactical execution (deadlines, in-stocks, GWPs)
- You need remote work or flexibility-this is 100% on-site in NYC
- You're uncomfortable with slow-moving corporate hierarchies or multi-layer approval processes
- You lack hands-on experience with retail P&Ls, forecasting, or go-to-market execution
Interview Process
Recruiter Screen
30 min overview of role, YSL brand context, and your launch/portfolio experience
AVP Round
45-60 min with your direct manager; deep dive on product launches, team dynamics, cross-functional collaboration
Case Study
Take-home: analyze a fictional YSL product launch scenario-forecast, go-to-market, retail strategy (2-3 hrs)
Peer Panel
30-45 min with Supply Chain/CGO/Retail stakeholders to assess collaboration and communication style
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