The Challenge
L'Oréal Luxe owns 21 powerhouse beauty brands including Kiehl's-a 170+ year legacy brand. You'll drive growth for their anti-aging portfolio by owning go-to-market strategy, managing launches, and uncovering consumer insights that fuel breakthrough campaigns.
Your Mission
Map current anti-aging portfolio performance across acne & oily skin categories; conduct competitive analysis and identify 2-3 quick wins for Q2 activation
Establish cross-functional working rhythm with Brand, D2C, Retail teams; define clear ownership model for product categories and launch timelines
Execute monthly POS reporting cadence tracking launch performance and category growth; set baseline metrics for brand health tracking
Develop go-to-market strategy for upcoming hallmark moment or new launch; secure 1-2 strategic brand partnerships to amplify reach
Drive full execution of 2-3 major product launches or hallmark moments with measurable uplift in brand awareness and retail sell-through
Build data-driven insights engine: conduct market research quarterly and translate findings into 3+ campaign ideas for portfolio growth
Optimize marketing budget allocation across launch, core, and hallmark initiatives; demonstrate ROI improvement vs. prior year baseline
Lead merchandising and POS strategy for anti-aging category; collaborate with creative on evergreen assets that drive consistent in-store impact
KPIs You'll Own
Launch Performance & Net Revenue Impact
Track sales lift, market share gain, and revenue attributed to go-to-market activations within 90 days of launch.
Marketing Budget Efficiency (ROAS)
Measure return on ad spend and promotional investment across D2C, retail, and partnership channels.
Category Growth Rate YoY
Monitor acne & oily skin portfolio growth against competitive benchmarks and L'Oréal luxury segment targets.
Brand Health Metrics
Track awareness, consideration, and purchase intent for anti-aging franchise via monthly consumer research.
Retail Sell-Through & Inventory Velocity
Monitor POS data to ensure launches drive velocity and minimize excess inventory across key retailers.
Tools & Stack
Your Team
Your Manager
Director, Marketing Kiehl's US
Current Team
Cross-functional: Brand Marketing, D2C, Retail partnerships, Creative, Category teams
Backfill-replacing existing Manager, Product Marketing (Anti-Aging)
The Package
Salary
$98,400-$140,200
Remote
Hybrid: 3 days in-office (10 Hudson Yards, NYC), 2 days work-from-home
Benefits & Perks
Company Intelligence
L'Oréal is the global beauty leader with 170+ years of innovation across skincare, color, haircare, and fragrance. L'Oréal Luxe-their premium division-manages 21 aspirational brands including Lancôme, Kiehl's Since 1851, YSL Beauty, and Giorgio Armani. Kiehl's is a heritage skincare brand with cult-status products targeting performance-driven consumers.
Customers
B2C: direct consumers via D2C, retail partnerships (Sephora, department stores, prestige beauty)
Culture
Enterprise beauty brand with emphasis on cross-functional collaboration, innovation, scientific excellence, and responsibility
Is This Role For You?
- You've shipped 3+ product launches or major campaigns in beauty, skincare, or prestige consumer goods
- You're fluent in go-to-market strategy-from consumer insight to retail execution to POS optimization
- You thrive in matrix environments and can drive alignment across Brand, D2C, Creative, and Retail without direct authority
- You're comfortable with data: building dashboards, analyzing campaign performance, and making budget decisions based on ROI
- You want a brand with 170+ years of heritage and a portfolio (acne, anti-aging, oily skin) with real consumer pull
- You need full remote work or hybrid flexibility-this role is firmly 3 days in NYC office
- You prefer hands-off strategy work over execution and project management; this role owns both
- You lack beauty/skincare category experience and don't have time to ramp the competitive landscape fast
Interview Process
Phone Screen
Recruiter screens for product marketing background, launch experience, and fit with L'Oréal Luxe
Hiring Manager Interview
Director, Marketing Kiehl's US dives into go-to-market strategy, cross-functional collaboration, and understanding of prestige skincare market
Case Study / Strategic Exercise
Develop a go-to-market plan for a hypothetical anti-aging launch or campaign activation (take-home or in-person)
Cross-Functional Panel
Meet with Brand, D2C, Retail, or Creative counterparts to assess collaboration style and category thinking
Final Round / Executive Alignment
Potential conversation with senior L'Oréal Luxe leadership to confirm strategic vision and company cultural fit
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