The Challenge
KLIMA SCHOOL is a fast-growing edtech startup in the collaborative economy space, and they're scaling beyond basic marketing. You'll own 50% pure digital marketing (SEA, SEO) and 50% cross-functional impact—product decisions, UX, ops—reporting directly into leadership with real autonomy to shape how the company grows.
Your Mission
Map current SEA and SEO performance, identify quick wins in campaign optimization and keyword gaps; establish baseline KPI dashboard
Launch one strategic content/SEO initiative aligned with product roadmap and document the process for scaling
Embed with product and ops teams; deliver one cross-functional project (e.g., onboarding optimization, feature launch support) that moves a key metric
Define and document marketing ops framework: audience segmentation, campaign naming conventions, reporting cadence
Grow organic traffic 30%+ through SEO execution; reduce CAC by 15% through SEA optimization and audience refinement
Establish product-marketing feedback loop: monthly insights from user behavior → marketing strategy updates
Own 2-3 major product/UX initiatives end-to-end (research, go-to-market, measurement) that drive user retention or expansion
Build and document repeatable playbooks for campaign launch, audience testing, and cross-team project coordination
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track cost per acquisition across SEA, SEO, and organic channels; optimize spend allocation quarterly.
Organic Traffic & Rankings
Monitor monthly organic visits and keyword rankings for priority SEO targets; target 25%+ YoY growth.
SEA ROAS (Return on Ad Spend)
Campaign-level ROAS across Google Ads and Meta; benchmark against industry and iterate weekly.
Product Engagement → Revenue
Measure how marketing-driven cohorts perform in retention, upsell, and LTV; align marketing messaging with product traction.
Tools & Stack
Your Team
Your Manager
Not specified; likely CEO or COO given startup size
Current Team
12-person team; marketing and ops functions appear distributed
New hire to expand marketing function and cross-functional impact
The Package
Salary
€38K-€48K base
Remote
On-site, Nanterre, France
Benefits & Perks
Company Intelligence
KLIMA SCHOOL (part of ANDROMEDE) is a high-growth edtech startup in the collaborative economy and GreenTech space. They combine digital education services with a focus on social impact. Marketing is working but leadership wants deeper product understanding and business impact.
Team Size
12
Culture
Execution-focused, builder mentality, product-curious, collaborative.
Is This Role For You?
- You have 3–5 years of hands-on digital marketing (SEA, SEO, analytics) and want to expand beyond pure channel management
- You're comfortable with ambiguity and can drive projects without detailed briefs; you thrive in 0→1 and 1→10 scenarios
- You're genuinely curious about how products work and how users behave; you ask 'why' and 'what if' constantly
- You want to escape a siloed marketing role and influence company direction through data and execution
- You want to specialize in content creation or ads only; this role is cross-functional by design
- You prefer clear, fixed scope and don't enjoy touching product, ops, or ambiguous problems
- You need a large team or heavy process; you're solo or paired with one other marketer in a 12-person org
Interview Process
Initial screening call
Conversation with hiring lead (likely CEO/leadership) about your marketing background, cross-functional experience, and fit for high-ambiguity startup role.
Marketing case study or take-home
Analyze a real or hypothetical campaign or SEO opportunity; show your analytical thinking and strategic approach.
Product deep-dive conversation
Discussion about your product curiosity, how you'd approach a real feature launch or user problem at the company.
Final conversation with leadership
Confirm alignment on role scope, growth ambitions, and culture fit; discuss 6-month vision.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.