VSL Marketing Manager / VSL Specialist

Accountabilities:

• Own and manage a portfolio of client accounts, serving as the primary strategic and operational point of contact.

• Lead bi-weekly client meetings to review campaign performance, communicate recommendations, and align on business objectives.

• Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment-setting performance.

• Develop compelling ad copy, hooks, messaging frameworks, and VSL scripts tailored to high-ticket financial services audiences.

• Monitor campaign KPIs daily, adjusting targeting, creative strategies, and bid management to achieve performance goals.

• Collaborate with creative teams and video editors to produce effective marketing assets and optimize campaign messaging.

• Configure and maintain technical integrations, including tracking pixels, automation workflows, lead routing systems, and scheduling tools.

• Troubleshoot campaign and platform issues while proactively identifying opportunities for improvement and scaling.

Requirements:

• 5+ years of experience in paid media and performance marketing, with strong expertise in Meta advertising platforms.

• Proven success managing multiple client accounts and consistently achieving campaign performance and retention goals.

• Strong copywriting and storytelling abilities, particularly in VSL development and conversion-focused advertising.

• Experience with conversion tracking, marketing automation tools, and technical campaign setup processes.

• Familiarity with appointment-setting funnels, lead generation campaigns, and high-ticket sales environments.

• Experience within financial services or similar regulated industries is considered a strong advantage.

• Comfortable using AI-powered tools to enhance creative workflows and campaign efficiency.

• Excellent communication and relationship-building skills with the ability to explain complex performance metrics to non-technical stakeholders.

• Highly organized, proactive, detail-oriented, and capable of balancing strategic thinking with execution.

Benefits:

• Competitive compensation package with performance-based bonus opportunities

• Fully remote work environment

• Flexible work schedule

• Paid time off including vacation, sick leave, and public holidays

• Ongoing training and professional development support

• Opportunity to work on high-growth campaigns and impactful client projects

• Collaborative and entrepreneurial team culture

• Exposure to advanced marketing strategies, automation tools, and AI-enhanced workflows.

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