VP, Revenue Marketing

Accountabilities

• Own the full demand generation engine, including paid media, SEO, programmatic channels, and emerging generative engine optimization (GEO), ensuring consistent pipeline delivery and measurable revenue impact.

• Lead field marketing strategy across multiple regions, aligning programs with ICPs, sales priorities, and clearly defined pipeline contribution targets.

• Build and optimize web strategy as a core conversion platform, including site architecture, landing pages, content pathways, and conversion rate optimization.

• Drive content and SEO systems that build authority, increase visibility in both search engines and AI-generated discovery environments, and convert awareness into pipeline.

• Own event marketing strategy and attribution, ensuring all third-party and field events are tied to measurable pipeline outcomes and ROI.

• Develop and run AI-native marketing workflows, leveraging automation and AI systems to accelerate execution, testing, iteration, and performance optimization.

• Partner closely with Sales and GTM leadership to align on pipeline goals, account-based strategies, and revenue forecasting.

Requirements

• 10+ years of experience in revenue marketing, demand generation, or growth leadership roles within B2B SaaS or technology-driven environments.

• Proven ownership of pipeline targets and demonstrated accountability for revenue outcomes tied to marketing performance.

• Hands-on experience across full-funnel demand generation, including paid search, display, programmatic, SEO, and ABM programs.

• Strong expertise with marketing and sales technology stacks, including platforms such as HubSpot, Marketo, Salesforce, and ABM/intent tools like 6sense or Demandbase.

• Experience building or scaling content, SEO, and web conversion strategies that directly contribute to pipeline growth and revenue impact.

• Strong understanding of attribution, analytics, and revenue reporting frameworks, with the ability to defend marketing impact with data.

• Demonstrated ability to design and execute AI-enabled marketing systems, workflows, and automation-driven campaigns.

• Experience leading cross-functional collaboration with Sales, Product Marketing, and Revenue Operations teams.

• High execution ability in lean environments, with strong bias toward building, testing, and iterating quickly.

• Excellent communication skills, executive presence, and ability to influence senior stakeholders.

Benefits

• Competitive base salary range of $205,000-$245,000, plus bonus and additional compensation opportunities

• Performance-based incentive structure aligned with revenue and pipeline outcomes

• Comprehensive health, dental, and vision insurance

• 401(k) retirement plan with employer contributions

• Flexible remote work within the United States

• Paid time off and company holidays

• Professional development and learning support

• Opportunity to work in a high-ownership, AI-native marketing environment

• Direct exposure to executive leadership and strategic decision-making

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