Vice President, Customer Marketing

Accountabilities:

• Lead the overall customer marketing strategy across lifecycle stages including acquisition, engagement, retention, loyalty, and reactivation.

• Develop and execute data-driven campaigns that improve customer lifetime value, repeat purchase behavior, and overall engagement.

• Build and optimize segmentation, personalization, and customer journey strategies using behavioral and performance insights.

• Partner closely with product, digital, analytics, and brand teams to align customer experiences across all touchpoints.

• Design and scale CRM, loyalty, and retention programs that strengthen long-term customer relationships.

• Leverage customer insights, data analytics, and testing frameworks to continuously improve marketing performance.

• Lead and develop high-performing marketing teams, fostering a culture of innovation, accountability, and execution excellence.

• Oversee marketing technology and tools that enable effective customer data activation and campaign execution.

• Translate business objectives into scalable marketing strategies that support revenue growth and customer retention goals.

• Collaborate with senior leadership to define and track key performance metrics tied to customer value and engagement.

Requirements:

• 10+ years of experience in marketing, with a strong focus on customer lifecycle, CRM, or growth marketing.

• Proven leadership experience in senior or executive marketing roles, ideally in a consumer-facing or digital-first business.

• Deep expertise in customer segmentation, lifecycle marketing, personalization, and data-driven decision-making.

• Strong understanding of CRM platforms, marketing automation tools, and customer data ecosystems.

• Demonstrated ability to build and scale retention, loyalty, and engagement programs that drive measurable business impact.

• Strong analytical mindset with experience using data and experimentation to guide strategy and optimization.

• Excellent leadership and team management skills with the ability to develop and inspire high-performing teams.

• Strong cross-functional collaboration skills, working effectively with product, digital, analytics, and merchandising teams.

• Exceptional communication and executive presence, with the ability to influence senior stakeholders.

• Experience in fast-paced, high-growth, or retail/e-commerce environments is highly valued.

Benefits:

• Competitive executive compensation package aligned with experience and impact.

• Performance-based incentives and long-term growth opportunities.

• Comprehensive healthcare coverage including medical, dental, and vision plans.

• Flexible work arrangements supporting work-life balance.

• Generous paid time off and holiday policies.

• Employee discounts and brand-related perks (where applicable).

• Strong focus on professional development and leadership growth.

• Inclusive and collaborative culture focused on innovation and customer impact.

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