What you'll do
Accountabilities:
Define and execute the product strategy and roadmap for practitioner onboarding, activation, and early product adoption, connecting customer needs with business objectives.
Own the end-to-end onboarding experience from sign-up through first treatment plan and activation, identifying friction points and opportunities to accelerate time to value.
Develop and deliver product-led growth initiatives designed to improve activation, engagement, retention, and long-term adoption.
Lead product discovery by translating ambiguous customer and business challenges into clear priorities, roadmaps, and execution plans.
Analyze behavioral data, customer feedback, funnel performance, and experimentation results to identify opportunities and drive measurable improvements.
Establish success metrics and continuously optimize the onboarding experience through structured testing, learning, and iteration.
Partner closely with Design, Engineering, Data, Marketing, Sales, Customer Success, and other stakeholders throughout discovery, delivery, and optimization.
Influence broader product strategy by connecting practitioner needs, business goals, and opportunities across multiple product areas and platform capabilities.
Leverage AI tools to enhance product discovery, analysis, delivery, and decision-making, while collaborating with AI-focused teams to incorporate thoughtful AI-enabled experiences.
Champion a culture of experimentation, customer-centricity, and continuous improvement across the product organization.
Requirements:
8+ years of Product Management experience with a demonstrated track record of leading complex, cross-functional initiatives.
Significant experience owning SaaS onboarding, activation, product-led growth, or customer lifecycle initiatives.
Strong understanding of customer journeys, conversion funnels, behavioral analytics, experimentation frameworks, and growth metrics.
Proven ability to improve activation, engagement, retention, or other key product outcomes through data-informed experimentation and iteration.
Experience working closely with Product Design, Engineering, Data, Marketing, Sales, Customer Success, and other customer-facing teams.
Strong product judgment and the ability to navigate ambiguity, establish structure, and make effective decisions in evolving problem spaces.
Excellent communication, collaboration, and stakeholder-management skills, including the ability to influence senior leaders across Product and Engineering.
Experience using AI tools to enhance product discovery, delivery, analysis, or strategic decision-making.
A builder mindset with a passion for creating, testing, learning, and improving rather than maintaining the status quo.
Strong customer empathy and the ability to translate complex customer needs into compelling product strategies and experiences.
Experience building onboarding or growth experiences for multi-product SaaS platforms is a plus.
Product-led growth or customer lifecycle optimization experience is a plus.
Experience in healthcare, HealthTech, or another regulated industry is advantageous.
Experience building AI-enabled or automation-driven product experiences is a plus.
Experience influencing product strategy across multiple teams or product areas is desirable.
Benefits:
Competitive base salary of $140,000-$170,000 CAD, depending on experience, skills, and location.
Additional total rewards may include stock options, wellness stipends, and other benefits.
Compensation is reviewed regularly against market data and internal equity.
Remote work opportunity within Canada.
Opportunity to work on products designed to create meaningful impact for practitioners and patients.
Highly collaborative environment with close partnerships across Product, Design, Engineering, Data, Marketing, Sales, and Customer Success.
Strong culture of curiosity, experimentation, continuous learning, and measurable impact.
High level of autonomy and the opportunity to influence product strategy across multiple areas.
Inclusive, people-first workplace that values collaboration, trust, and low-ego teamwork.
Accommodations are available throughout the hiring process upon request.
Employment offers are subject to applicable background-check requirements and relevant federal, provincial, and state regulations.
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.