Sr. Manager of Growth Marketing

Accountabilities

• Own membership acquisition, subscription revenue, engagement, and growth targets, developing annual and quarterly strategies aligned with broader revenue objectives.

• Identify and develop new growth opportunities that balance member needs, client priorities, and business objectives.

• Build and execute omnichannel acquisition strategies, optimizing audience segmentation, channel mix, budgets, and campaign performance to maximize ROAS and LTV:CAC.

• Establish testing roadmaps focused on improving demand generation, enrollment, engagement, and subscription conversion.

• Partner with Sales, Client Relations, Growth Operations, Finance, and other business teams to support pipeline development, establish revenue targets, monitor budgets, and adapt strategies based on performance.

• Lead conversion rate optimization initiatives across websites, landing pages, enrollment journeys, wellness experiences, and subscription pathways, including A/B and multivariate testing.

• Work with Product and UX teams to identify and eliminate friction throughout the customer journey.

• Own CRM and lifecycle marketing programs across email, SMS, mobile, and in-app channels, covering onboarding, activation, upsell, renewal, and win-back initiatives.

• Use behavioral insights and personalization to improve engagement, retention, lifetime value, and churn performance.

• Partner with Marketing Analytics to establish KPIs, reporting frameworks, attribution models, and performance dashboards covering acquisition, conversion, retention, revenue, and profitability.

• Analyze customer behavior, funnel performance, and predictive insights to guide investment decisions and identify opportunities for sustainable growth.

• Prepare executive-level presentations and recommendations that clearly communicate strategy, results, insights, and next steps.

• Foster a culture of creativity, accountability, experimentation, and continuous improvement while strengthening collaboration across the broader organization.

• Track key performance indicators including new memberships, subscription revenue, CAC, ROAS, LTV:CAC, conversion rates, retention, churn, marketing-sourced revenue, pipeline contribution, and lifecycle engagement.

Requirements

• 8+ years of experience in growth marketing, performance marketing, demand generation, subscription marketing, or a closely related field.

• Demonstrated success scaling subscription, membership, fitness, wellness, SaaS, healthcare, consumer services, or other recurring-revenue businesses.

• Strong expertise in paid media, lifecycle marketing, CRM, conversion rate optimization, marketing analytics, and full-funnel growth strategy.

• Proven ability to achieve ambitious customer acquisition, engagement, and revenue targets through measurable marketing programs.

• Deep understanding of customer journeys, attribution, marketing automation, experimentation methodologies, and performance measurement.

• Experience developing segmentation strategies and personalized campaigns that improve customer conversion and retention.

• Strong analytical and problem-solving skills, with the ability to translate data and customer behavior into actionable growth strategies.

• Excellent cross-functional collaboration and communication skills, with the ability to influence Sales, Product, Finance, Analytics, Operations, and other stakeholders.

• Experience managing marketing budgets and making investment decisions based on ROAS, CAC, LTV, and broader business performance.

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related discipline is preferred, or equivalent professional experience.

• Experience in fitness, health clubs, wellness, Medicare, employer health, healthcare services, or consumer subscription businesses is preferred.

• Experience marketing gym memberships, digital fitness products, wellness benefits, or healthcare services is a plus.

• Familiarity with platforms such as Salesforce Marketing Cloud, Google Analytics, Looker, Tableau, Meta Ads, Google Ads, and CRM technologies is preferred.

• Experience managing partnerships, referral programs, and membership-focused marketing initiatives is advantageous.

• A hands-on, commercially minded leadership style with a strong focus on measurable outcomes, continuous testing, and customer value.

Benefits

• Salary range of $88,700-$124,200, with compensation determined by qualifications, skills, competencies, and experience.

• Competitive overall compensation package with potential company bonus opportunities.

• Medical, dental, and vision insurance.

• 401(k) retirement plan with company match.

• Generous paid time off.

• Free gym membership providing access to more than 13,000 fitness locations across the United States.

• Additional employee benefits and wellness-focused resources.

• Opportunity to contribute to meaningful growth initiatives focused on improving member engagement, health, and long-term customer outcomes.

• Collaborative, cross-functional environment with opportunities for professional growth and leadership development.

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