Senior Member Marketing Associate

Accountabilities:

• Translate enrollment and engagement strategies into operational marketing campaigns across email, direct mail, and multi-channel programs.

• Manage end-to-end email campaign execution including template creation, audience segmentation, targeting logic, scheduling, QA, and performance monitoring.

• Execute, track, and analyze A/B tests, synthesizing insights into actionable recommendations to improve campaign effectiveness and member engagement.

• Use marketing automation and CRM tools such as Iterable, Salesforce, and Asana to build, launch, and optimize campaigns.

• Ensure data accuracy, compliance, and consistency across all campaign workflows and audience lists.

• Identify and implement process improvements and automation opportunities to increase efficiency and reduce manual work.

• Collaborate cross-functionally with Customer Success, Product, Engineering, and Data teams to align campaign execution with business and compliance requirements.

• Leverage AI tools to enhance content development, operational workflows, reporting insights, and campaign optimization.

• Maintain documentation, workflows, and QA processes to ensure scalable and repeatable campaign operations.

• Support continuous improvement of marketing performance through structured experimentation and data-driven analysis.

Requirements

• 4+ years of experience in marketing operations, lifecycle marketing, or campaign execution roles.

• Strong experience managing email marketing campaigns with a high level of accuracy and attention to detail.

• Proficiency with marketing automation and CRM platforms such as Iterable (or similar ESPs), Salesforce, and Asana.

• Experience with audience segmentation, targeting logic, and operational campaign workflows.

• Strong project management skills with the ability to handle multiple deadlines, stakeholders, and priorities simultaneously.

• Analytical mindset with the ability to interpret data, evaluate campaign performance, and make structured recommendations.

• Experience in building QA processes, documentation, and scalable marketing workflows.

• Exposure to direct mail campaigns is strongly preferred.

• Familiarity with healthcare, digital health, SaaS, or regulated industries is a plus.

• Strong communication and collaboration skills with cross-functional teams.

• Comfortable working in structured, fast-paced, performance-driven environments.

• Demonstrated ability to leverage AI tools to improve efficiency and marketing execution is a plus.

Benefits

• Competitive base salary range of $90,000-$115,000 USD annually.

• Comprehensive health, dental, and vision insurance coverage.

• Paid time off, sick leave, and parental leave benefits.

• Opportunity to work in a mission-driven organization focused on improving heart health outcomes.

• Exposure to advanced marketing automation tools and AI-driven workflows.

• Collaborative, supportive, and innovative team culture.

• Career growth opportunities in marketing operations and lifecycle marketing.

• Work on high-impact programs with measurable real-world outcomes.

• Inclusive and diverse workplace environment.

• Additional benefits may be available depending on eligibility.

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