Senior Marketing Manager- ABM/ABX

Accountabilities

In this role, you will own the design, execution, and continuous evolution of the ABX framework for the APJ region, ensuring it is tightly aligned with revenue objectives and modern signal-driven marketing practices.

• Design and implement the end-to-end ABX strategy including ICP refinement, account tiering, and buying group mapping

• Build and operationalise 1:1, 1:few, and 1:many engagement models aligned to pipeline and sales priorities

• Transition static targeting models into real-time, intent-driven orchestration using predictive signals and engagement data

• Define buying group engagement strategies and multi-threaded outreach standards across account tiers

• Develop and maintain ABX measurement frameworks focused on pipeline influence, account progression, and revenue impact

• Partner with Sales, Demand Generation, Content, Analytics, and Operations to align execution and feedback loops

• Lead AI-augmented marketing operations, integrating automation, predictive analytics, and personalization workflows

• Evaluate and implement AI and martech capabilities to improve targeting, content delivery, and campaign optimization

• Oversee cross-functional alignment across regional and global teams to ensure consistent ABX execution

• Lead special projects across events, analytics, data, and operational initiatives as needed

Requirements The ideal candidate brings strong ABM/ABX leadership experience in B2B technology environments, with a proven ability to build frameworks rather than just execute campaigns. You are highly analytical, commercially minded, and comfortable operating in complex, matrixed global organizations.

• 7+ years of experience in B2B marketing with strong ABM/ABX leadership exposure

• Proven track record of building and scaling ABM/ABX frameworks from scratch

• Experience working in cybersecurity, SaaS, or enterprise technology environments is highly desirable

• Strong understanding of ABX platforms such as 6sense, Demandbase, or equivalent tools

• Deep analytical capability with confidence working across pipeline metrics, attribution, and revenue data

• Experience with CRM and marketing automation platforms such as Salesforce, Marketo, or Eloqua

• Hands-on experience applying AI tools within marketing workflows and GTM operations

• Strong stakeholder management skills across sales, marketing, and global teams in matrix organizations

• Excellent communication skills with the ability to tailor messaging for executive, technical, and commercial audiences

• Operator mindset with the ability to execute, iterate, and optimize quickly based on results

• Familiarity with predictive intent data, account scoring, and AI-assisted campaign orchestration

Benefits

• Competitive compensation aligned with senior strategic marketing roles

• Remote-first working model with flexibility across locations

• Opportunity to shape a regional ABX strategy from the ground up

• Exposure to advanced AI-driven marketing and go-to-market transformation

• Strong career development within a global, high-growth cybersecurity environment

• Collaborative culture with close alignment between marketing, sales, and product teams

• Access to modern martech and AI tools to drive innovation in daily work

• Inclusive and diverse international team environment

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